Generra For Men: Learn About The Generra Fashion Brand For Men presented by Apparel Search
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Generra Clothing was one of the must have brands of the late 1980s.
Generra Sportswear Co. had originally been founded as a men's sportswear distributor and importer in Seattle in 1980. The company was sold to Texas-based Farah Manufacturing Co. in 1984 and bought back by its founders in 1989.
Hypercolor was a line of clothing, mainly T-shirts and shorts, that changed colour with heat. They were manufactured by Generra Sportswear Company of Seattle and marketed in the United States as Generra Hypercolor or Generra Hypergrafix and elsewhere as Global Hypercolor. They contained a thermochromic pigment made by Matsui Shikiso Chemical of Japan, that changed between two colours – one when cold, one when warm.
Public Clothing Company (PCC) acquired all rights to Generra. New York-based Public clothing co. has acquired the trademark from Seattle-based Generra holding Co., a licensing operation founded after the brand's bankruptcy in 1994.
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