Generra Clothing was one of the must have brands of the
Generra Sportswear Co. had originally been founded as a men's
sportswear distributor and importer in Seattle in 1980. The company was
sold to Texas-based Farah Manufacturing Co. in 1984 and bought back by its
founders in 1989.
Hypercolor was a line of clothing, mainly T-shirts and shorts, that
changed colour with heat. They were manufactured by Generra
Sportswear Company of Seattle and marketed in the United States as Generra
Hypercolor or Generra Hypergrafix and elsewhere as Global Hypercolor. They
contained a thermochromic pigment made by Matsui Shikiso Chemical of
Japan, that changed between two colours – one when cold, one when warm.
Public Clothing Company (PCC) acquired all rights to Generra. New
York-based Public clothing co. has acquired the trademark from
Seattle-based Generra holding Co., a licensing operation founded after the
brand's bankruptcy in 1994.
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