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Phat Farm For Men: Learn About The Phat Farm Fashion Brand For Men presented by Apparel Search
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Since its inception in 1992, Phat Fashions began from a small New York City showroom and is now a multi-million dollar business. Phat Farm represents the most influential streetwear line of its day. The brand is credited for pioneering what would ultimately become the standard, sometimes stereotypical, hip-hop look. The brand also changed mainstream fashion by bringing into light the hip-hop style with a preppy twist into center stage.
Phat Farm is a national fashion line created by Russell Simmons. Prior to starting Phat Farm clothing company Russell was the co-founder of Def Jam Recordings. Phat Farm fashions, is touted as a symbol of men's contemporary American culture, mixing the urban aesthetics of the streets and the preppy culture of the Ivy League.
The fashion line is marketed as "an upscale mix of sporty urban fashions" with the classic Ivy League preppy style. For example, argyle sweaters are paired with baggy jeans and crisp white sneakers.
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