Men's Saucony Fashion Brand

Saucony designs high performance running shoes and gear for runners and fitness enthusiasts. The Saucony profile opens with the product promise before the history, and the promise is specific: not athletic shoes in general, but high performance running shoes, plus the gear that goes with them, for two named audiences - runners and fitness enthusiasts. On this page you will find information regarding men's clothing with the Saucony brand, filed by the directory as an American manufacturer of athletic shoes whose identity is built around the run.

Saucony is an American manufacturer of athletic shoes. The company is a subsidiary of Wolverine World Wide. The company's first factory was founded in 1898 at Kutztown, Pennsylvania. The company was situated on the high banks of the Saucony Creek. Those four sentences carry the whole founding record: an 1898 start, a Pennsylvania town, and a creek whose name the company took - or, read the other way, a company named for the water it sat above. The creek detail is the kind a directory keeps because it explains the unusual name better than any marketing line could.

The Hyde Years and the Name Change

Hyde Athletic Industries bought Saucony in the late 1960s. In the late 1980s, when Saucony became Hyde's dominant brand, the name of the company was officially changed from Hyde Athletic Industries to Saucony. The corporate history is a two-step: an acquisition in the late 1960s, then, roughly twenty years later, the acquired brand becoming so dominant that the parent took its name. That second step is the profile's key fact for a researcher - the company called Saucony today descends from Hyde Athletic Industries, renamed for the shoe brand it had bought decades earlier.

For a men's buyer, the record resolves into a short checklist: the shoes are the core, designed for high performance running; the gear extends the line to the rest of a runner's kit; the ownership line runs through Wolverine World Wide, the parent named above; and the founding geography - Kutztown, Pennsylvania, 1898, on the Saucony Creek - anchors the brand's American-manufacturer identity. The official Saucony route is linked in References below.

Reading This Saucony Record

Saucony, second entry under S in the Men's Fashion Brands directory: an American manufacturer of athletic shoes, designing high performance running shoes and gear for runners and fitness enthusiasts; first factory founded in 1898 at Kutztown, Pennsylvania, on the high banks of the Saucony Creek; bought by Hyde Athletic Industries in the late 1960s; so dominant within Hyde by the late 1980s that the company was officially renamed Saucony, and a subsidiary of Wolverine World Wide. That is the record, and the rest of this page - the directory's standard research routes - is in this page's links.

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