Burton Women's Fashion Brand

Everything they do at Burton started in the mountains. The women's range, in the brand's own terms: find your ultimate setup in Burton's selection of snowboards, bindings, boots, winter outerwear, apparel, bags and more for women. That word setup is the snowboard world's version of a wardrobe - a system of board, bindings, boots and clothing chosen to work together, on a mountain, in weather - and it is the right way to read this brand's women's offer: equipment and apparel designed as one kit.

From getting the most out of every journey to chasing snow around the globe, they have charged ahead to innovate and change the way people enjoy the outdoors since day one. After driving innovation and progress for over 40 years, Burton knows it's all about the journey: the product, community and culture speak for themselves, and the rest - well, you just have to drop in and feel the difference. Forty-plus years of innovation makes Burton the senior label in this letter's outdoor trio, the snow delegate answering Billabong's surf and Body Glove's sea.

Sustainability as Stated Policy

At Burton, sustainability has become a part of everything they do. The commitment, in full: they have a responsibility to the sport they helped pioneer, and to the people and environment that sustain it, and their commitment is to make Burton as respected for its environmental and social impact as they are for their products. For a snow brand the logic is existential - a warming climate is a shortening season.

For a shopper, the practical reading is about longevity as much as materials. Outerwear built to be respected for its impact is outerwear built to last: waterproof membranes, taped construction and repairable design extend a jacket's life across seasons, and a kit bought as a system - boots that fit the bindings, layers that fit under the shell - is replaced piece by piece instead of wholesale. The most sustainable purchase in this category remains the oldest advice in it: buy the right setup once.

Building a Women's Burton Setup

Boots come first, because they are the interface between body and board: a women's-specific boot should hold the heel without crushing the forefoot, flex matched to your riding - softer for learning and park, stiffer for speed and steeps - and be tried with snowboard socks, late in the day. Bindings then match boots and board, and the board itself is chosen by weight, height and terrain rather than by graphics, however good the graphics are. Get those three right in a shop with a fitting bench and the apparel has a fair chance of working.

Outerwear is a layering system, not a jacket purchase: a wicking base layer (never cotton, which stays cold when wet), an insulating mid-layer, and a waterproof-breathable shell in snow pants and jacket that fit over both without binding at the knees and shoulders. Gloves, hats and bags finish the kit. Care keeps it working: wash technical shells with membrane-safe cleaner, restore water repellency as directed, dry boots fully between days, and store everything clean and dry in the off-season. Drop in, as the brand says, properly dressed for the mountain everything started on.

Photos