Diesel S.p.A. is an Italian retail clothing company, located in
Breganze, Italy. It sells denim, and other clothing, footwear, and
accessories. The clothing line has two different brands: Diesel and Diesel
Black Gold. The company is known for its surreal advertising
Diesel is an innovative international lifestyle company, producing a
wide-ranging collection of jeans, clothing and accessories. Since its
creation in 1978, Diesel has experienced extraordinary growth and has
evolved from being a leading pioneer in denim into the world of premium
casual wear, becoming a true alternative to the established luxury market.
Diesel’s philosophy has remained the same as the day of its creation:
Renzo Rosso had envisaged a brand that would stand for passion,
individuality and self-expression. Diesel thrives on change: it produces
no less than 3,000 new products every season and each one derives from a
process of enormous creative freedom, ensuring constant innovation.
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