Eileen Fisher Women's Fashion Brand

Eileen Fisher is an American clothing designer and founder of the women's clothing brand Eileen Fisher, Inc. Fisher's designs are characterised by simplicity, and her company is known for using non-traditional models in its print advertisements, including its own employees - this is a brand whose look and whose values are the same story. Their mission embraces simplicity, sustainability and great design.

Simple. Sensual. Beautiful. Timeless. Functional. That is the house's own five-word creed, and its definition: great design is at the heart of EILEEN FISHER, an idea brought to life through clean lines, simple shapes and sensual fabrics. It strives to balance the timeless with the modern, function with beauty; it is an organic system, always evolving, building upon what has come before - clothing in context, made to fit both our bodies and our lives, in a dialogue between seasonal perspectives and enduring ideals.

A Culture, Not Just a Brand

EILEEN FISHER is more than a brand: they are a culture and an ethos born of passionate individuals who work as they live, using good design to inspire creativity, cultivate connection and instil confidence. The company's Design Values - five values forming the foundation of its aesthetic, the creative anchors grounding every product - are where the company started and where it will always start again, in its own account. For a shopper, that language has a practical translation: the clothes are designed as a system, so pieces from different seasons are made to work together rather than replace each other.

The brand's sustainability pledge is specific, and dated: according to a pledge made on their website in 2018, they pledge to use the most sustainable fibres they can lay their hands on; they are on the path to making all their cotton and linen organic; their core merinos will get an ethical makeover, using wool from sheep humanely raised on sustainably managed land; they are determined to wean themselves off rayon because Tencel has much better chemistry; and they are taking a new look at polyester - if it is recycled, they are in.

Buying a System of Clothes

Shop this brand as a system, because that is how it is designed. Start with the simple shapes in the sensual fabrics the house is known for - pieces that layer over each other without bulk and move between seasons - and judge them by drape and hand rather than by detail: in minimalist clothing there is nowhere for poor cloth to hide, and the fabric is the design. The range covers clothing with petite and plus sizes, shoes and accessories, so fit families are part of the system too.

Care is the gentle routine natural fibres reward: cool, mild washing, flat or careful drying, and storage that lets knits rest folded. Bought this way, an Eileen Fisher wardrobe accumulates rather than turns over - which is precisely the organic, evolving system the house describes. Simplicity, sustainability and great design, from an American designer who put her own employees in the advertisements: the facts and the clothes' character point the same way.

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