Fendi Women's Fashion Brand

The house of Fendi was launched in 1925 by Adele and Edoardo Fendi as a fur and leather shop in Via del Plebiscito, Rome. Fendi is an Italian luxury fashion house whose specialities include fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in 1925 in Rome, Fendi is renowned for its fur and fur accessories, and is also well known for its leather goods such as Baguette, 2jours, Peekaboo and Pequin handbags.

The journey of Fendi began over ninety years ago in a family-run shop on Via del Plebiscito, in the heart of Rome, Italy, as the profile tells it - and the family structure is the first fact of the house. Since 1946, the five second-generation sisters - Paola, Anna, Franca, Carla and Alda - joined the company. A house built by a couple, then carried on by five sisters, then opened to famous outside talent: that sequence explains both the intimacy of the leather craft and the scale the brand later reached.

Karl Lagerfeld, Silvia Venturini Fendi and LVMH

Karl Lagerfeld joined Fendi in 1965 and became the Creative Director for Fur and also for Women Ready-to-Wear, which was launched in 1977. Silvia Venturini Fendi, daughter of Anna, joined in 1994 and is the Creative Director for Accessories and Men's lines. Since 2001, Fendi became a multinational luxury fashion brand and member of the LVMH group - Apparel Search's own LVMH profile is linked from this page, so a reader can follow the house into its luxury group. Three dates organise the modern house: 1965 for creative direction, 1994 for the third generation's accessories hand, 2001 for group membership.

For a women's shopper, the specialities list is the practical map of the brand: fur and fur accessories where the reputation began, ready-to-wear from the line launched in 1977, and the leather goods whose names - Baguette, 2jours, Peekaboo, Pequin - are specific enough to shop by. Named handbags behave differently from generic luxury bags: each has a known shape, closure and carry, so judge the individual model on its own construction rather than on the house name alone.

Judging Fendi Leather Goods and Ready-to-Wear

Start where the house started, with leather. A Fendi bag should show clean edge finishing, even stitching, hardware that closes with certainty, and a lining finished as carefully as the outside - the standards of a Rome leather shop of 1925, scaled up. Check that a structured style holds its shape empty, that straps and handles are attached to carry real weight, and that the model's signature details - the Baguette's closure, the Peekaboo's frame - work smoothly in the hand, not only in photographs.

Care follows luxury materials honestly: store leather stuffed and dust-bagged away from light, keep fur and delicate accessories as their labels direct, and have specialist repairs done early rather than after damage spreads. The everlasting charm of the Eternal City and the daring creativity of Fendi go hand in hand, and the history supports the pairing - a family fur and leather shop of 1925, five sisters from 1946, Lagerfeld from 1965, and an LVMH luxury house since 2001, still best judged the way it began: by the leather, in the hand.

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