Patagonia For Women: Learn About The Patagonia Fashion Brand For Women presented by Apparel Search
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Patagonia, Inc. is an American clothing company that sells outdoor clothing marketed as sustainable. The company was founded by Yvon Chouinard in 1973, and is based in Ventura, California. Its logo is the skyline of Cerro Fitz Roy in Patagonia.
Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing – as well as for skiing, snowboarding, surfing, fly fishing, paddling and trail running.
Chouinard, after meeting John Salathé, a Swiss climber and Swedenborgian mystic who had once made hard-iron pitons out of Model A axles, decided to make his own reusable hardware. In 1957, he went to a junkyard and bought a used coal-fired forge, a 138-pound anvil, some tongs and hammers, and started teaching himself how to blacksmith. By 1970, Chouinard Equipment had become the largest supplier of climbing hardware in the U.S.
As they began to make more and more clothes, they needed to find a name for their clothing line. Why not "Chouinard?" They already had a good image going, why start from scratch? They had two reasons against it. First, they didn't want to dilute the image of Chouinard as a tool company by making clothing under that label. And second, they didn't want their clothes to be associated only with mountain climbing. To most people, especially then, Patagonia was a name like Timbuktu or Shangri-La, far-off, interesting, not quite on the map. Patagonia brings to mind, as they once wrote in a catalog introduction, "romantic visions of glaciers tumbling into fjords, jagged windswept peaks, gauchos and condors." It's been a good name for us, and it can be pronounced in every language.
Learn more about the women's patagonia fashion brand.
You will find apparel for trail running, climbing, yoga and beyond.
Every year for 30 years, Patagonia has donated one percent of its sales to grassroots environmental organizations. They helped initiate the Sustainable Apparel Coalition, an organization of companies that produces more than a third of the clothing and footwear on the planet. In a very short time, the Coalition has launched an index of social and environmental performance that designers (and eventually consumers) can use to make better decisions when developing products or choosing materials.
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