Roxy Women's Fashion Brand

Quiksilver decided to start a women's fashion collection in 1990 - it was a courageous move, but it paid off well. Roxy was born in the water and was initially a swimwear line; it debuted in late summer 1990 to instant success. This page treats that swimwear history in strictly product terms, as a clothing record: a surf company's women's line that began with swimwear, proved itself in a single season, and then widened year by year into a full women's clothing collection. That dated expansion record is the profile's spine.

By the next year, sportswear was introduced to the collection; in 1992 they further expanded to include denim and a few snowwear pieces. The sequence matters to a shopper because it maps the brand's families in the order they arrived: swimwear first (1990), sportswear second (1991), then denim and snowwear (1992) - beach to street to mountain in three seasons. Roxy was a women's clothing brand that offers an authentic surf brand intrigue for women and girls, and the official Roxy site is linked in this page's References.

1993: A Heart-Shaped Crest from the Quiksilver Logo

In 1993 the Roxy logo was created: a heart-shaped crest adapted from the recognizable Quiksilver logo. The parent mark gets its own description on this page, in the account of Quiksilver, Inc.: the logo, designed by company founder Alan Green and John Law in 1973, was inspired by Japanese painter Hokusai's woodcut The Great Wave off Kanagawa, and consists of a large wave with a mountain on a red background. Roxy's heart is therefore a deliberate daughter-mark - the wave-and-mountain parent logo reshaped into a crest a women's customer could claim as her own - and it remains the quickest identification check on any Roxy garment.

The parent company's record is just as plain: Quiksilver, Inc. is an American retail sporting company, founded in Torquay, Australia, but now based in Huntington Beach, California, and it is one of the world's largest manufacturers of surfwear and other boardsport-related equipment. The Quiksilver company profile on Apparel Search is among this page's links, as is the Quiksilver women's brand guide in the Q section, which tells the same relationship from the parent brand's side: its women's clothing produced under the Roxy line.

Now a Global Lifestyle Brand for an Active Life

Roxy is now a global lifestyle brand, which offers products for every aspect of an active women's life. Read against the dated record above, that sentence is the summary of a thirty-year widening: a swimwear debut in late summer 1990, sportswear in 1991, denim and snowwear pieces in 1992, a logo of its own in 1993, and a present-day range covering every aspect of an active life. No product list is added beyond the families named here, and the brand's swimwear is presented strictly as product - fabrics, construction and fit for water use - like every other family in the range.

Shopped in product terms, the families divide by job: swimwear and boardsport clothing chosen on fabric, stretch recovery and construction for the water; sportswear and denim chosen as everyday clothing on fit and wash; and snowwear pieces chosen on insulation and shell construction for the mountain. The heart-shaped crest identifies the line across all of them. What a researcher gets, finally, is a rarity in this directory: a women's brand whose birth year, debut season, expansion years and logo year are all stated - 1990, 1991, 1992 and 1993.

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