Trina Turk Women's Fashion Brand

Founded in 1995 by Trina and her husband, photographer Jonathan Skow, as a women's contemporary clothing line, Trina Turk has evolved into an iconic lifestyle brand, celebrating California style. (The brand's name is Trina Turk; this page's file name keeps the 'tina_turk' spelling, so the guide's long-standing links keep working.) The scale of the evolution is in the next fact: eleven annual collections of chic women's ready-to-wear and accessories, including jewelry, handbags, eyewear and footwear, plus swimwear, activewear, a Mr Turk menswear line, and residential décor and textiles. A contemporary clothing line that grows into eleven collections a year across clothing, swim, home and a menswear sibling is a lifestyle brand in the literal sense - a look that left the closet and furnished the house.

The inspiration is stated as plainly as the founding. A genuine California local, Trina Turk is inspired by the Golden State's multicultural mix, creativity, craftsmanship, architecture, and landscape - a synergy that permeates her contemporary, colorful aesthetic. Infused with bold signature prints and dynamic hues unique to each collection, Trina's modern and optimistic outlook melds the best of classic American design with a California confidence, incorporating beautiful fabrications and impeccable quality for the effortless élan and carefree glamour. Every phrase there is a design test: prints should be bold and signature, hues dynamic, fabrications beautiful, quality impeccable - the brand grades its own homework.

Shopping the California Aesthetic, as Product

Read as buying guidance, the record points at print first: a Trina Turk piece is bought for its signature print and dynamic colour, so the check is whether the print is doing the design work or merely decorating a plain garment. Fabrication second, because the brand pairs its colour confidence with beautiful fabrications and impeccable quality - the dress or top should feel as considered as it looks. Range third: the same aesthetic runs across ready-to-wear, swimwear, activewear and accessories, so a shopper who finds her print can usually carry it across categories, and the swim and active pieces are discussed on this page strictly as products - cuts, fabrics and construction - like every other garment in the range.

The official trinaturk.com is linked in this page's References & Further Reading. Among its T neighbours, Trina Turk and Tommy Bahama are the letter's two sunshine lifestyles, kept distinct by their records: Tommy Bahama sells casually elegant island living to an affluent 35-and-older customer, while Trina Turk sells a California aesthetic of bold prints and dynamic hues across eleven collections a year - resort polish on one page, California colour on the other.

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