Tommy Bahama Women's Fashion Brand

Tommy Bahama is a Seattle-based manufacturer of casual, men's and women's sportswear and activewear, denim, swimwear, accessories, footwear and a complete home furnishings collection, and is owned by Atlanta-based Oxford Industries - and this page also links the Oxford Industries company profile within Apparel Search. (Note the spelling: the brand's name is Tommy Bahama, and this profile uses that spelling throughout.) Few directory entries cover as much ground in one sentence: a Seattle maker, an Atlanta owner, and a range that runs from denim and swim to a complete home furnishings collection.

The positioning is stated with unusual precision. Tommy Bahama designs, sources and markets men's and women's sportswear and related products that are intended to define casually elegant island living, consistent with Tommy Bahama's aspirational lifestyle; the target consumers are affluent 35 and older men and women who embrace a relaxed and casual approach to daily living. The company also licenses the Tommy Bahama name for a wide variety of product categories, and its products can be found in their own company retail stores, on their e-commerce site and in certain department stores and independent specialty stores throughout the United States. The brand statement closes in the brand's own voice: the world of Tommy Bahama is a place without demands or deadlines - live spontaneously, and relax in style.

Island Living, as a Shopping Standard

Read as buying guidance, the record sets an occasion test before any fabric test: this is clothing designed for a relaxed and casual approach to daily living, so a piece earns its place when it will actually be worn in that register - resort trips, warm-weather weekends, casual entertaining - rather than in a formal rotation. Elegance second, because the brand's own pairing is 'casually elegant': the relaxed silhouette should still be finished to a dressed standard, which is the difference between island living as a designed lifestyle and ordinary casual wear. Channel third, following the distribution note above: own stores and the e-commerce site carry the full lifestyle including home furnishings, while department and specialty stores carry selections, so a shopper hunting a specific category should start where the range is deepest. Swimwear in the range is discussed strictly as product - cuts, fabrics and construction.

Among its T neighbours, Tommy Bahama is the letter's resort-lifestyle anchor, and its two closest comparisons keep it honest. Trina Turk, the other sunshine lifestyle in this letter, sells California colour and bold signature prints across eleven collections a year; Tommy Bahama sells an island register - casually elegant, unhurried, aimed at an affluent 35-and-older customer - and extends it into a complete home furnishings collection, which Trina's record answers with residential décor and textiles of its own. The official women's page at tommybahama.com is linked in References & Further Reading.

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