Woman Within Women's Fashion Brand

Who's the Woman Within? Any woman you want her to be. Beautiful, confident, important and comfortable as well as impeccably dressed without spending a fortune, - the brand's promise stated as an identity rather than a product list. The 110 year old brand that recently became Woman Within has the expertise to make all this happen for women who wear sizes 12W & up: a size threshold, 12W and above, is the label's whole territory, and everything on this page is organised by it.

What began in 1901 as a humble dress shop called Lane Bryant has grown into the world's leader in plus size apparel, sensitive to your comfort, style and budget. That is the brand's history in a single sentence - a 1901 dress-shop origin under the Lane Bryant name, a later life under the Woman Within name, and a leadership claim in plus size apparel - and nothing beyond it is claimed here: no parent company is named for the brand. This page links to the directory's Lane Bryant brand profile, so the two names' records stay connected.

The Range, by Category

Shop for plus size clothing at WomanWithin.com, where you will discover the largest selection of comfortable, colorful and casual plus size clothes in one easy place - shop colorful, casual and comfortable plus size apparel at a great value, in sizes 12W to 44W or S to 8X. The size run is the specification to keep: 12W to 44W in numbered plus sizes, S to 8X in letter sizes. Plus size pants and jeans come in knit, denim, corduroy and khaki and all with stretch for extra comfort. Try a sweater and you'll be cozy in pullover and cardigan styles in no time. We've even got a plus size dress for every occasion, whether you need a shirt dress, a lightweight dress, a casual dress, a maxi dress, or just a sensible skirt.

The specialised categories follow the same pattern. Buy any plus size bra, panty and girdle perfect for the special needs of full-figured women. If you're in need of a plus size coat or jacket, they will surely have a style perfect for any weather or time of year. Their plus size swim styles are flattering and affordable and, like their coats, they sell them all year long - one-piece or two-piece swimsuits, tankinis, swim shirts, swim dresses, swim briefs and swim cover ups. Fashion for an active lifestyle rounds it out: active separates and sets, plus size sweatpants, a sweatshirt, a sports bra, a hoodie and yoga pants. They typically use the softest combed cotton in every pajama, robe, sleep separates and nightgown they produce. In addition to clothing, they also have footwear and accessories: hundreds of shoes including flats, sneakers, sandals, regular and wide calf boots in sizes 7 to 12, in medium, wide and wide wide widths.

Shopping the Range Well

Read as a buying guide, the catalogue has a clear logic a shopper can use. Start from the size systems - numbered 12W to 44W or lettered S to 8X - and from the fit features the brand itself repeats: stretch in the pants and jeans, wide and wide-wide widths and wide-calf boots in the footwear, and combed cotton in the sleepwear. The three adjectives the brand returns to - comfortable, colorful and casual - describe the register of the whole range, and the value claim ('without spending a fortune', 'at a great value') is its stated price position. The truth is WomanWithin's plus size clothing selection simply cannot be beat when it comes variety and affordable prices, the brand closes, in its own first-person retail voice.

Among the W brands, Woman Within is the letter's plus size specialist and its second-oldest root: only Wilsons Leather's 1899 Bermans origin predates its 1901 dress shop. Its neighbours in the letter are single-category specialists of other kinds - Wacoal and Wonderbra in intimates, Woolrich in outdoor clothing, Wrangler in denim - while Woman Within's specialism is a size range served across every category at once, from jeans and sweaters to swimwear sold all year and boots in three widths. That breadth across one size territory is the fact this page exists to record.

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