Fit Couture is a designer, manufacturer and retailer of women's clothing in the United States. Fit Couture specializes in fitness wear and yoga wear for women, offering several styles of pants, tops, shorts and jackets.
Fit Couture was founded in 2003 with the launch of its website and has since expanded sales through a number of retailers throughout the United States. Fit Couture targets the affluent sector of the women's fitness wear market through innovating styling, high tech fabrics and a wide assortment of size and color options.
Fit Couture is a vertical manufacturer. All clothing styles are designed and manufactured in-house via an integrated manufacturing system. In 2006, Fit Couture converted its factory from tradition batch-mode manufacturing to the Toyota Sewing System which utilizes single-piece flow of good through the sewing line.
In March of 2009, Fit Couture launched a new clothing line with Cheryl Burke, called "Cheryl Burke by Fit Couture."