Clothing Company Definitions — United States clothing company definitions from Apparel Search
Kashi Kicks is an American footwear company based in Pittsburgh, Pennsylvania that produces unique sneaker designs. Kashi Kicks was developed as a more fashion-oriented line compared to other brands at the time, in both aesthetic and function, and its shoes are endorsed by members of the hip hop and professional athletic communities.
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In August 2007, Kashi Kicks announced the release of the Liberace shoe, to honor "the King of Bling". This was done in collaboration with the Liberace Foundation of Las Vegas. Kashi Kicks connects with the streets using innovative promotional mixtape marketing. To date Kashi Kicks has sponsored mixtapes done by some of the best known mixtape DJs in the world including DJ Age, DJ Fade, DJ L-Gee, DJ Stacks, DJ Kenny Kaign, DJ Scrill, DJ Gloss, DJ Flaco, DJ Scream,DJ Blurray, DJ Spinz, DJ Haze, DJ Delz, DJ Rokz, DJ Furious, Team EXT, Spaz, Rockie Fontaine & DJ Rokz
The above definition about the clothing company Kashi Kicks is licensed under the GNU Free Documentation License. The information source is from Wikipedia, the free encyclopedia and was originally obtained from the following page address https://en.wikipedia.org/wiki/kashi_kicks. The definition has been modified by the Apparel Search Company in June 2009. The rest of this page and other pages on Apparel Search are NOT under the free document license.
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Sneakers divide into performance shoes, engineered for a sport, and fashion shoes, engineered to be looked at. Kashi Kicks was developed deliberately in the second camp: a more fashion-oriented line compared to other brands at the time, in both aesthetic and function, producing unique sneaker designs from Pittsburgh, Pennsylvania. A fashion-first sneaker treats colour, materials and silhouette as the product, and its success is measured on the street rather than on a court, which suits a small company competing against athletic giants it could never out-engineer.
Endorsement supplies the credibility performance brands get from athletes in competition. Kashi Kicks shoes are endorsed by members of the hip hop and professional athletic communities including George Clinton, Flavor Flav, Talib Kweli, Joey Porter and Ginuwine — a roster mixing musicians and a professional football player, matching a shoe meant to cross between music culture and sport.
In August 2007 the company announced the release of the Liberace shoe, made to honour the entertainer known as the King of Bling, in collaboration with the Liberace Foundation of Las Vegas. A collaboration with a foundation extends a small brand in two ways at once: it produces a named, story-carrying shoe rather than another colourway, and it borrows the partner's audience and legitimacy.
Promotion followed the audience. Kashi Kicks connects with the streets using promotional mixtape marketing, sponsoring mixtapes by well known mixtape DJs including DJ Age, DJ Fade, DJ L-Gee, DJ Stacks, DJ Kenny Kaign, DJ Scrill, DJ Gloss, DJ Flaco, DJ Scream, DJ Blurray, DJ Spinz, DJ Haze, DJ Delz, DJ Rokz and DJ Furious, among others. A sponsored mixtape puts a brand's name inside the music its buyers already collect, at a cost a small footwear company can afford, and each release repeats the exposure.
Kashi Kicks produces unique sneaker designs. The company was developed as a more fashion-oriented line compared to other brands at the time, in both aesthetic and function, and is based in Pittsburgh, Pennsylvania.
The shoes are endorsed by a number of members of the hip hop and professional athletic communities including George Clinton, Flavor Flav, Talib Kweli, Joey Porter and Ginuwine.
In August 2007 Kashi Kicks announced the release of the Liberace shoe, to honour the King of Bling. It was done in collaboration with the Liberace Foundation of Las Vegas.