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Von Dutch is an American multinational clothing company named after artist Kenny Howard. After Howard's death in 1992, his daughters sold the Von Dutch name to Michael Cassel and Robert Vaughn. The Von Dutch company is now a multinational clothing and accessories company, owned by Tonny Sorensen since 2001.
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After Howard's death in 1992 , his daughters sold the Von Dutch name to Michael Cassel and Robert Vaughn.
The Von Dutch company is now a multinational clothing and accessories company, owned by Tonny Sorensen since 2001.
The above definition about the clothing company Von Dutch is licensed under the GNU Free Documentation License. The information source is from Wikipedia, the free encyclopedia and was originally obtained from the following page address https://en.wikipedia.org/wiki/Von_Dutch. The definition has been modified by the Apparel Search Company in June 2009. The rest of this page and other pages on Apparel Search are NOT under the free document license.
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Von Dutch is a case study in how a name becomes a brand apart from the person who created it. The company is named after artist Kenny Howard, whose personal nickname supplied the Von Dutch name. When Howard died in 1992, his daughters sold the name to Michael Cassel and Robert Vaughn, who turned it into a clothing company. That transfer - from an artist's working identity to a commercial property - is the whole history of the brand in its first stage: the name was the asset, and its value lay in the recognition and style associations it carried.
Under its later ownership the company became a multinational clothing and accessories company. Since 2001 it has been owned by Tonny Sorensen, who built the Von Dutch name into an international clothing and accessories business. For a definition entry, Von Dutch is best understood as a brand whose origin is an artist's name, whose ownership changed twice - first by sale from Howard's daughters, then to Sorensen - and whose product is clothing and accessories sold worldwide under a name that began as one man's signature.
Artist and craftsman names are valuable in fashion because they imply a hand, a skill and a story. A pinstriper's name on a garment suggests craft and individuality, which is exactly what a mass-produced item usually lacks. When a name is sold, the new owner buys that implication along with the trademark. Von Dutch shows both sides of that bargain: the buyer gains an authentic-sounding identity with instant recognition, and the brand must then live up to the craft story its name promises, long after the original artist is gone.
Von Dutch is named after artist Kenny Howard. After Howard's death in 1992, his daughters sold the Von Dutch name to Michael Cassel and Robert Vaughn.
The Von Dutch company is a multinational clothing and accessories company owned by Tonny Sorensen since 2001.
Von Dutch is a multinational clothing and accessories company, selling clothing and accessories under the Von Dutch name.