Mudpie Fashion Trend Services — Page 2

Mudpie Fashion Trend Services — Page 2 completes the Mudpie index on Apparel Search: it lists the earlier Mudpie trend reports, from the 2008 fast fashion and runway reports through the 2009 retail, textile and fashion week coverage, and it carries the fuller account of the company behind them — its history, its trend books, its consultancy and the Mpdclick online service. Page 1 of the series introduces the services and indexes the most recent reports, from 2009 through 2011.

Mudpie Ltd was founded by Fiona Jenvey and brought together an international creative team of designers and trend analysts working on adult, youth and children's market directions and apparel. Its network spanned some fifty countries, with a large graphic and textile design consultancy based in the UK and offices in Australia, Brazil, Thailand and the USA — the reach that let its reports cover runways, streets and stores well beyond one fashion capital.

Mudpie Fashion Trend Services — Page 2 — fashion forecasting illustration

Mudpie Fashion Trend Services: Page 1 | Page 2

The Company Behind the Reports

Mudpie described eighteen years of experience across the adult, youth and children's markets, and built its services around the pressures on busy professionals in the fashion and creative industries: deliver on-trend garments, colors and graphics within the shortest possible time frame. Its three brands worked together — the trend books for season-ahead range building, Mpdclick for in-season photographic intelligence, and consultancy for briefs that off-the-shelf forecasting could not answer.

The trend books were the foundation: six leading trend, graphic, print, pattern and color forecasting books, sold in over fifty countries, providing designers with ready-made ideas for complete garment ranges on a seasonal basis — hundreds of inspirational and practical garment and accessory styles, prints and graphics every season, covering women's, men's and children's apparel plus a title dedicated to prints and patterns for apparel, home and stationery.

Mpdclick and Consultancy

Mpdclick was Mudpie's online arm: a commercial trend forecasting service offering designers, buyers and executives global creative inspiration and consumer intelligence, with daily updates, in-depth photographic reports on global fashion and color trends, market research and a library of usable resources for subscribers. The dated reports indexed on page 1 and on this page are examples of that output as Apparel Search readers received it.

Alongside the published services, Mudpie's consultancy provided clients with design solutions matched to their current needs — ranging from color development right through to seasonal concepts and final production-ready artwork. That range, from a single color call to a finished range, is what made the company a full forecasting service rather than only a publisher, and it is the context in which the reports in this index were written.

The report text below is kept as it was published, as the historical record of the service and its reports. Together with page 1, this page preserves the complete Mudpie presence on Apparel Search: the company, its books, its online service, and the full dated run of reports from 2008 to 2011 that the two index pages link to.

For readers arriving from page 1, the practical route through this page is to follow the reports in date order: the sequence shows Mudpie's coverage widening from fast fashion summaries in 2008 to the fuller runway, retail and textile reporting of 2009, and it shows the recurring subjects — color, denim, graphics and the fashion weeks — being revisited season after season, which is exactly how a working forecasting service earns its keep.

About the Service

Frieze Art Fair London October 2009 Fashion Trend Forecast Report

Runway Trade Fair Trend Focus Sportswear 2010 October 2009 Fashion Trend Forecast Report

New York Fashion Week Runway Trends s/s 2010 Womenswear September 2009 Fashion Trend Forecast Report

Fast Fashion Power Shoulders - Trend Forecast by Mudpie : Fashion Trend Services August 2009 Fashion Trend Forecast Report

Retail Fashion Trends July 2009 - Trend Forecast by Mudpie : Fashion Trend Services August 2009 Fashion Trend Forecast Report

Miami Swim Fashion Week 2010 - Trend Forecast by Mudpie : Fashion Trend Services July 2009 Fashion Trend Forecast Report

Forecast Textiles Inspiration Spring / Summer 2011 - Trend Forecast by Mudpie : Fashion Trend Services July 2009 Fashion Trend Forecast Report

Bread & Butter Spring - Summer 2010 Fashion Trade Fair July 2009 Fashion Trade Fair Report

Trends Fashion Lifestyle Culture - Trend Forecast by Mudpie : Fashion Trend Services July 2009 Fashion Trend Forecast Report

International Fashion Events Here We Come - Trend Forecast by Mudpie : Fashion Trend Services June 2009 Fashion Trend Forecast Report

Street Fashion Milan Trend Report June 2009 - Trend Forecast by Mudpie : Fashion Trend Services June 2009 Fashion Trend Forecast Report

Fashion Trends June 2009 - Trend Forecast by Mudpie : Fashion Trend Services June 2009 Fashion Trend Forecast Report

Retail Trends May 2009 Fashion - Trend Forecast by Mudpie : Fashion Trend Services May 2009 Fashion Trend Forecast Report

Autumn-Winter 2010-2011 Fashion Trend Forecast by Mudpie : Fashion Trend Services May 2009 Fashion Trend Forecast Report

Forecast color Spring / Summer 2011 : Trends by Mudpie : Fashion Trend Services May 2009 Fashion color Trend Report

Fast Fashion Floral Accessories and More... Trends by Mudpie : Fashion Trend Services May 2009 Fashion Trend Report

Denim Trends and Key fabric Trends Autumn-Winter 09/10 Trends by Mudpie : Fashion Trend Services May 2009 Fashion Trend Preview

Retail Reports From London and New York April 2009 Trends by Mudpie : Fashion Trend Services

Runway Season Overview female Autumn-Winter 09/10 Trends April 2009 Fashion Trend Preview

London Fashion Week a/w 09/10 March 2009 Fashion Trend Preview

Autumn - Winter 2009-2010 "Luxury" Trends March 2009 Fashion Trend Preview

Premiere Vision Print & fabric Trends Spring / Summer 2010 February 2009 Fashion Trend Preview

January 2009 Graphic Trends February 2009 Fashion Trend Preview

Male Runway Trends Milan Autumn Winter 2009 - 2010 January 2009 Fashion Trend Preview

Close to Season Fashion Color Trends Autumn Winter 2009 - 2010 January 2009 Fashion Trend Preview

Fast Fashion Neo Skin Fashion Trends December 2008 December 2008 Fashion Trend Preview

Vintage Riviera female Vintage Fashion Trends December 2008 November 2008 Fashion Trend Preview

Kinetic Male Fashion Trends November 2008 November 2008 Fashion Trend Preview

Amsterdam Fashion Street Photography October 2008 Fashion Trend Preview

Evolution of Denim Trends October 2008 Fashion Trend Preview

Premiere Vision Autumn - Winter 2009 / 2010 October 2008 Fashion Trend Preview

New York Fashion Week Spring-Summer 2009 Trend Report September 2008 Fashion Trend Preview

Fast Fashion Channeling Patti Smith Trends September 2008 Fashion Trend Preview

Learn about trend forecasting in the Apparel Search fashion industry terminology section.

At Mudpie they appreciate the demands made on busy professionals working in the fashion and creative industries. With eighteen years experience in the adult, youth and children's markets, they have developed a range of fashion services to help you deliver 'on-trend' garments, colors and graphics within the shortest possible time frame.

Mudpie Ltd, founded by Fiona Jenvey, CEO, brings together an international creative team of designers and trend analysts working on adult, youth and children's market directions and apparel. The Mudpie network spans 50 countries, including a large graphic and textile design consultancy based in the UK, plus offices in Australia, Brasil, Thailand and the USA.

Mudpie, is focused on providing the industry with good quality design in the best format for the user. Their three brands include Mpdclick, a leading commercial online fashion trend forecasting service, offering design, fashion and retail professionals the global creative intelligence needed to succeed. Their daily updates include in-depth photographic reports on global fashion and color trends, industry news and consumer insights, trade fairs, retail destinations, major runway shows and cultural influences on trends and fashion, plus access to your very own downloadable graphic, print and garment shape resource library.

Mudpie's leading range of Trendbooks are sold in over fifty countries and provide designers with readymade ideas for complete garment ranges on a seasonal basis. They currently publish six books covering Women's, Men's and Kid's apparel plus one title dedicated to prints and patterns for the apparel, home and stationery markets. The trendbooks are color, garment, print and graphic driven and are sold with fully vectorised artwork on DVD, which makes them a complete solution. Budgets are very tight in the fashion industry today, Mudpie trendbooks save designers time resulting, ultimately, in saving costs. This enables the finished product to remain competitive in the market place.

Mudpie is also able to provide Consultancy clients with specific design solutions that perfectly suit their current design and trend needs. Such needs can range from color development right through to seasonal concepts and final production ready artwork.

Mpdclick is a leading commercial online fashion trend forecasting service. Mpdclick offers the fashion industry designer, buyer and executive the global creative inspiration and consumer intelligence needed to succeed. A subscription to mpdclick.com keeps you informed of rapidly changing fashion and consumer trends and provides creative inspiration, market research and a library of usable resources, 24 hours a day.

Trend Books : Their six leading trend, graphic, print, pattern and color forecasting books provide the busy professional with hundreds of inspirational and practical garment and accessory styles, prints, and graphics every season.

Common Questions

Who founded Mudpie?

Mudpie Ltd was founded by Fiona Jenvey, its chief executive. The company brought together an international creative team of designers and trend analysts, with a network spanning some fifty countries and offices in Australia, Brazil, Thailand and the USA alongside its UK base.

What were Mudpie's trend books?

Mudpie published six leading trend, graphic, print, pattern and color forecasting books each season, sold in over fifty countries, covering women's, men's and children's apparel plus a title dedicated to prints and patterns for apparel, home and stationery.

What is on page 1 of this series?

Page 1 introduces Mudpie's fashion trend services and indexes the most recent reports, from 2009 through 2011. This second page indexes the earlier reports, back to 2008, and carries the company profile.