Fashion Terms — the Apparel Search fashion terminology directory
The fashion industry is all about trends, and it does not only matter that a trend exists — it is important to report the trend to others. Because fashion forecasting and fashion trends are so important, an entire segment of the apparel industry is based around trend spotting, trend forecasting and subsequently trend reporting. Consumers and industry members can learn trends from fashion magazines and newspapers, but professional designers and merchandisers rely on dedicated trend report resources.
Trend Report: Fashion Trend Reports - Terms of Interest to the Fashion Industry
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The fashion industry is all about trends... Trends this, and trends that.. Did you catch the latest fashion trend?
Due to the fact that fashion forecasting and fashion trends are extremely important aspects of the fashion industry, there is an entire segment of the apparel industry based around the subject of trend spotting, trend forecasting and subsequently trend reporting. After all, it does not only matter that a trend exists. It is important to "report" the trend to others.
Why view trend reports? Obviously, to stay trendy.
In theory, the trend report does most of the work for you. However, a keen fashion designer / fashion merchandiser must be on hand to sort thru the report to determine what is most appropriate for a particular company. Keep in mind that not all trend reports are created equal. Certainly, some can be offering poor advise. It is important to evaluate the trend report supplier as well as each individual report.
Trend reports often focus on the consumers needs and wants. The reports generally cover numerous current consumer trends and numerous consumer trend forecasts. Again, each company may have different information, so make sure to check to see what details they include in the analysis.
Learn about trending fashion.
Here are a few companies that offer trend reports to the fashion industry:
Perclers Paris : Perclers Paris publishes numerous trend books each season.
Stylesight: Stylesight is a team of seasoned and accomplished industry insiders whose extensive careers traverse the fields of fashion design, trend analysis, forecasting, reporting, merchandising and apparel manufacturing.
Tobe Report: provides in-depth fashion and retail analysis, trend forecasting, product and brand development, merchandising and strategic planning and market news. For over 75 years, Tobe�s experienced, respected retail consultants have monitored the global marketplace with an unbiased eye.
Now that you understand a bit more about trend reports, you can find fashion trend forecasting companies in the fashion forecasting section.
You may also have an interest in fashion trend books. These books are different then trend reports, but you may enjoy them.
Written by ML at Apparel Search April 2009
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A trend report communicates a spotted or forecast trend to others — the reporting step that follows trend spotting and trend forecasting, delivered through dedicated professional resources as well as fashion magazines and newspapers.
Because obtaining trend information from general fashion news is not the most convenient or practical method for professional designers and merchandisers, and visiting stores, trade shows and fashion weeks alone is not sufficient either.
Designers, fashion merchandisers and other industry professionals use trend reports to stay trendy, alongside the magazines and newspapers that report trends to consumers.