Fashion Week LA — March 2007

Mercedes-Benz Fashion Week, Los Angeles ran March 18-22, 2007 at Smashbox Studios. This page is the season's index: the full list of designers who appeared, kept as it was published, and links to the four shows this section covers in depth — Ed Hardy by Christian Audigier, Kevan Hall, Oligo Tissew by Kristopher Enuke, and Samora — each with its own page of notes, biography and runway photographs.

The March 2007 season shows Los Angeles fashion week in its IMG era, produced from the Smashbox Studios base in Culver City with a schedule mixing national brands, Los Angeles eveningwear institutions and young independent labels. The designer list below is the season's skeleton; the linked pages are where its detail survives.

Illustrative image created for this guide — an artistic impression, not photographs from these shows.

The March 2007 Designer List

The designers who appeared at Mercedes-Benz Fashion Week at Smashbox Studios in March 2007: 2(X)IST; Alvin Valley; Anthony Franco; Charlotte Solnicki; Christian Audigier; Ed Hardy by Christian Audigier; Collection Bebe; Dina Bar-El; Grail; Imitation of Christ; Joey Tierney; Joseph Domingo; Juan Carlos Obando; Kevan Hall; Literature Noir; Monarchy Collection; Oligo Tissew (designer Kristopher Enuke); Rami Kashou; Samora; and Sue Wong. Their official websites, as listed at the time, are carried in the references, so the list doubles as a directory of the season's designers as they presented themselves to the trade that spring.

The Season in This Section

The four covered shows span the week's range. Ed Hardy by Christian Audigier was the season's streetwear spectacle — tattoo-art graphics on the runway, documented in twenty-nine photographs. Kevan Hall's Fall 2007 collection, themed "The Urban Jet-Set," is kept with the designer's own inspiration statement and his full biography, from Detroit and FIDM through the Halston creative directorship to his signature collection. Oligo Tissew's page carries the label's own Fall trend notes — metallic denim, menswear-inspired women's wear, chunky knits — and designer Kristopher Enuke's background. Samora's page is the season's show announcement for her eighth consecutive season, a masculine/feminine collection shown on March 21, 2007. The same production, venue and many of the same names return in the October 2007 season, kept next in this section.

Producing the Season: IMG Fashion

The March 2007 season was produced by IMG Fashion, a division of the international sports, entertainment and media company IMG, described in the season's own materials as the global leader in the management and production of fashion weeks and designer fashion events. Its United States portfolio held the Mercedes-Benz Fashion Weeks in New York, Los Angeles and Miami; outside the U.S. it produced, managed and/or represented properties including Rosemount Australian Fashion Week in Melbourne and Sydney, the Singapore Fashion Festival presented by MasterCard, Lakme Fashion Week in Mumbai, Fashion Fringe in London, Milan Fashion Week, Fashion Week in Moscow, Mercedes-Benz Fashion Week Berlin and Pakistan Fashion Week. Los Angeles fashion week in this era was therefore one stop in a single global production system: the same organizer ran the tents in New York and Miami, and the Smashbox Studios shows were staged to the same format an editor would meet in the other cities.