|Mercedes-Benz Los Angeles Fashion Week - Mercedes-Benz Fashion Week LA|
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Historical Information below:
Mercedes-Benz (IMG), no longer runs Mercedes-Benz Fashion Week in Los Angeles. Here is the description from the past when they were managing LA Fashion Week : IMG Fashion, a division of international sports and lifestyle event and management giant IMG, encompasses 7th on Sixth, the world's premier producers of fashion weeks, IMG Fashion Asia Pacific, IMG Fashion Europe and The Daily Front Row, the fashion industry's must read fashion week obsession. 7th on Sixth was originally created in 1993 with a mission to organize, centralize and modernize the American Collections and provide a platform for American designers to become players in the global fashion business by providing state-of-the-art venues, an experienced production team and maximum exposure through a wide variety of marketing benefits and advertising opportunities. The division produced Olympus Fashion Week in New York, Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles.
In 2002, IMG's fashion division, which produces Mercedes-Benz Fashion Week in New York, made its first foray west, with Mercedes-Benz Shows LA in downtown Los Angeles at The Standard hotel. Simultaneously, Davis Factor and Dean Factor produced Smashbox Fashion Week Los Angeles at Smashbox Studios in Culver City. Dozens of designers showed their collections to journalists, celebrities, family and friends at these two centralized venues, while others still chose to show their collections in unique off site venues such as nightclubs, private estates, train stations, churches and lofts. In 2003, IMG and Smashbox united under one banner to streamline services and venues, choosing the Factor-owned Smashbox Studios Culver City location over downtown Los Angeles venues. The relationship between IMG and Smashbox Studios lasted for five years, with the October 2008 shows marking their final presentation together. Journalists faulted the quality of the designer collections shown; designers faulted the lack of media attendance and the late date on the international calendar; and most everyone faulted the isolated venue experience and insubstantial celebrity attendance.
Here is a little bit of trivia about the First Mercedes-Benz LA Fashion Week. Apparel1 from the Fashion Industry Network was actually staying at the Standard Hotel in downtown LA the week of the events. However, we he booked his trip and the hotel, he was unaware that the events were to be taking place. He was actually in California to visit t-shirt printers. He was pleasantly surprised when he learned that he was smack in the middle of the first Los Angeles fashion week event managed by IMG.
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