San Paredes by Paul Magalad — LA Fashion Week March 2005
A Los Angeles fashion week record from March 2005 — the San Paredes sponsored installation show at Gallery 825, kept as the historical record.
San Paredes by Paul Magalad was the winner of the sponsored show at Gallery 825 during LA Fashion Week in March 2005, sponsored by Apparel Search, Gallery 825 and The Skyline Studios. The report carried below, from the Apparel Search Design Studio, records an installation show of oversized printed collages and live models presented to a packed crowd of loyal clients, buyers and press along Gallery Row — kept complete as the record of the event.
Illustrative image created for this guide — an artistic impression, not photographs from this show.
The Sponsored Show
The sponsorship gave the renegade designer of LA's local scene — whose previous show had been held in a Chinatown parking lot and featured by Huell Howser on PBS — a prestigious location, funding for advertising and a far wider circle of buyers and press. The report names the trade in the room: a Neiman Marcus online buyer received a private showing, Top Button marketing executives came to meet the designer, a manufacturer's representative scouted new lines, and a SITV camera crew tracked the evening, interviewing guests including Tatyana Ali.
San Paredes in This Archive
Magalad is one of the most documented designers in this archive: the lantern-lit Chinatown show of April 2003, the Bamboo Lane gallery show of October 2003, and this sponsored Gallery 825 installation trace a single made-to-measure practice growing from home turf to a juried, sponsored platform — with the sponsors planning, as the report closes, to jury even more design submissions the following season.
What Sponsorship Bought
The report is unusually specific about the mechanics of support: a prestigious location on Gallery Row, funding for advertising, a private showing for a Neiman Marcus online buyer and a camera crew tracking the evening. Those details are the practical half of fashion's sponsorship system, rarely written down this plainly, and they are a large part of why this record is valuable beyond the collection it describes.
The Record
Sponsored by Apparel Search, Gallery 825 and The Skyline Studios
Winner of the sponsored show at Gallery 825, Paul Magalad presented his avant garde SAN PAREDES collection to a packed crowd of loyal clients, buyers and press while they sipped on premium champagne, Australian wines and enjoyed the artful setting along Gallery Row. This installation show incorporated oversized printed collages of his abstract, hand-sewn garments with live models in outrageous eye-makeup and an energetic duel-off by two resident DJ's.
Long known as the renegade designer of LA's local scene, Paul held his last show in a Chinatown parking lot and was featured by Huell Howser on PBS, who just happened to be shooting in the area. This year, sponsorship by first-time collaborators Apparel Search , Gallery 825 and The Skyline Studios provided a prestigious location, funding for advertising and the opportunity to reach an infinitely wider circle of buyers and press. Neiman Marcus online buyer Akxeeta Patel received a private showing of the collection, marketing executives from Top Button came to meet the designer and manufacturer's representative Bryan Wilson was on hand, scouting new lines for his trendy showroom. A full camera crew from SITV spent most of the evening tracking the show, shooting guests like Tatyana Ali and interviewing the eclectic crowd. Experience the line at www.sanparedes.com .
Next season the corporate sponsors Apparel Search , Gallery 825 and The Skyline Studios plan to jury even more design submissions for their fashion event, hoping to showcase West Coast talent on a much larger scale. Designers are encouraged to contact Debra Stevenson at debra@theskylinestudios.com for more information.
Photos
Common Questions
Where was the March 2005 San Paredes show held?
At Gallery 825 on Gallery Row, as an installation show incorporating oversized printed collages of the designer's abstract, hand-sewn garments with live models in outrageous eye-makeup.
Who sponsored the show?
Apparel Search, Gallery 825 and The Skyline Studios, as first-time collaborators; Paul Magalad's San Paredes was the winner of the sponsored show.
Who attended from the trade?
The report records a private showing for Neiman Marcus online buyer Akxeeta Patel, Top Button marketing executives, manufacturer's representative Bryan Wilson scouting new lines, and a SITV camera crew filming the evening.