Stitch's Authentic Tailored Denim — LA Fashion Week March 2005
A Los Angeles fashion week record from March 2005 — the Stitch's luxury denim launch party, kept as the historical record.
Stitch's Authentic Tailored Denim launched during LA Fashion Week in March 2005 with a party at the Saddle Ranch Chop House, rather than a runway show. The report carried below, written by Debra Stevenson with photographs by Carlos Alberto, records the limited-edition luxury denim release from the creators of DaNang — already snapped up, the report notes, by Fred Segal, Barneys New York and high-end retailers from Barcelona to Tokyo — and it is kept complete as the record of the launch.
Illustrative image created for this guide — an artistic impression, not photographs from this show.
Filling the Luxury Denim Gap
The report's argument is commercial as much as aesthetic: the creators of the curve-clinging DaNang line identified a luxury denim gap and filled it with a limited-edition release, and the retailer list is the evidence. In 2005 Los Angeles was the capital of premium denim, and a launch that skipped the runway for a western-themed chop house — mechanical bullriding included, courtesy of the Couch Nobelius PR team — was itself a piece of positioning.
A Launch Party as Fashion News
Fashion weeks run on events as much as shows, and this archive keeps both. Read with the same week's Marc Jacobs store opening report, the Stitch's launch shows the other end of the scale: a young denim label buying attention with a party, a famous room and a product the buyers had already ordered.
The Record
But look over your shoulders, twill-addicted hipsters. There's another curve clinging game in town. This time creators of uber-sexy DaNang fill the luxury denim gap (you didn't know there was one?!) with their new limited edition release, STITCH's. A stitch in time, I'd say, since Fred Segal, Barneys New York and high-end retailers from Barcelona to Tokyo have already snapped them up. We attended the launch party at the Saddle Ranch Chop House and admired every bodacious glutial curve in the place the jeans rock, ya'll. And we must add, we're only taawkin like this and saddling up at such brazenly American establishments thanks to our favourite downunder PR team from Couch Nobelius. Only they could rope us into night of mechanical bullriding and leave us feel unashamed the next morning. Email the girls at stitchs@couchnobelius.com .
Common Questions
Where did Stitch's launch in March 2005?
At a launch party at the Saddle Ranch Chop House, attended by the reviewers during LA Fashion Week, as the report records.
Who created Stitch's?
The creators of DaNang, the uber-sexy denim line, who released Stitch's as a limited-edition entry into luxury denim.
Which retailers had already taken the line?
Fred Segal, Barneys New York and high-end retailers from Barcelona to Tokyo, according to the launch report.