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Chonggee Enterprise Co. Ltd

Taiwan-invested Chonggee produces1.3 million pieces of leather bags and wallets annually, of which 90 percent are exported. Asia is the company's main market, accounting for 55 percent of exports. Overseas shipments also go to the US, France and other countries in Europe. OEM orders take up 90 percent of exports, with customers that include France's Pierre Cardin and Playboy from the US.

The company registered total sales of US$11 million in 2005. Products include leather bags, wallets,briefcases, computer bags and organizers.

Midrange and high-end designs dominate Chongee's output, with wallets taking up 60 percent and bags, the rest.

Midrange wallets are from US$0.80 to US$3 per piece and bags are US$6 to US$28 each. Wallets are made from imported genuine leather off-cuts. All products are azo-free.

High-end leather bags are priced from US$28 to US$35. These designs usually have more elaborate details such as metal buckles and brand-name zippers.

Upscale models also have more features, including durable nylon lining, mobile phone and business card pockets, penholders and key hooks.

Seventy percent of raw materials are sourced locally. Metal buckles are purchased in Guangdong while zippers are from Xiamen and Jinjiang. Genuine leather is mainly from Fujian and Guangdong. High quality fabric and leather are imported from Taiwan, South Korea and Japan.

Among Chonggee's new releases is a genuine cowhide leather women's handbag with a brown metal zipper, two buckles, a metal logo, and provisions for mobile phones and business cards. Price is US$10. order apparel industry research reports

Supplier Profile  
Company facts  
Year established 1988
Head office location Xiamen (Fujian)
Business type Manufacturer: Direct exporter
Ownership Taiwan-owned/invested
Factory location(s) Xiamen (Fujian)
Total factory area 7,500sqm
Full-time employees 500
Total annual sales (all products) US$11.0mn
Annual R&D spending US$0.10mn
R&D % of sales 0.9%
ISO certified


Sales & output: Leather bags & wallets  
Annual sales US$10.0mn
Share of total sales 91%
Annual export sales US$9.0mn
Total monthly capacity 112,500 pieces
Average monthly output 110,000 pieces
Capacity utilized 98%
Average monthly exports 99,000 pieces
Export ratio 90%
OEM/oDM % of exports 90%
Major OEM/oDM customers Pierre Cardin (France), Playboy (US)
All information contained in China Sourcing Reports is the result of original, independent and impartial research conducted by Global Sources analysts.    Apparel Search is working in association with Global Sources to help promote this sourcing report to the international fashion community.  If you have questions about the report or status of your orders, please e-mail Xue Mei for further assistance.
The Leather Bags & Wallets report has been developed and maintained by Global Sources.  Apparel Search is working in association with Global Sources to help promote this sourcing report to the international fashion community.

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