Aasra Exports
Aasra is a midsize company specializing in bed and table linen.
Established in 1980, the company has the capacity to produce 228,000
pieces a year. It specializes in patchwork, embroidery, and hand-
and machine-quilting.
The supplier exports its entire output, mainly to the US and
the EU. ODM orders take up 100 percent of exports. Main buyers are
Marks & Spencer, Williams-Sonoma, Dillard's, Linen Source, Europa,
Tradition, and Bloomingdale's.
In 2005, total sales are expected to grow 25 percent to US$6
million, primarily driven by exports to the US.
Aasra plans to start manufacturing towels in the near future.
It is already in the process of setting up a new factory for the
purpose.
Products
The company produces quilted bedspreads and coverlets, cushion
sets, shams, bed skirts, curtains, bedsheets, tablemats, napkins,
runners, and tablecloths. It specializes in patchwork, embroidery,
and hand and machine quilting. While bedspread quilting is done
by hand, table cover quilting is done by machine.
Prices of bed linen range from US$30 to US$120. Available in
queen and king sizes, bed linen is made of 100 percent cotton in
40s poplin, polyester silk, 20s sheeting material and 34 sheeting
material. Most quilted bedspreads have printed 40s poplin covers
and 2mm thick foam filling. The top of the bedspread cover has more
intricate patterns than the lower portion.
Priced from US$13 to US$20, table covers come in square and round
with dimensions of 70x70, 70x90, 70x108 and 90x90 inches. These
are made of 40s poplin and can be quilted. Some table linen is printed
in two or more colors. Light-colored fabric is easier to print on
and thus costs less than dark colored fabric. Multicolored designs
are more expensive than single-colored models.
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|
Profile |
|
Company facts |
|
Year established |
1980 |
Head office location |
Delhi |
Business type |
Manufacturer
direct exporter |
Ownership |
Privately owned |
Factory location(s) |
NOIDA (Uttar Pradesh) |
Total factory
area |
1,500sqm |
Number of full-time
employees |
100 |
Total annual sales
(all products) |
$5.0mn |
Annual R&D
spending |
$0.35mn |
R&D % of sales |
7.06% |
ISO certified |
No |
Sales &
output: Home textiles |
|
Total annual sales |
$5.0mn |
Share of total
sales |
100% |
|
Annual export
sales |
$5.0mn |
|
Total monthly
capacity |
19,000 pieces |
Average monthly
output |
8,000 pieces |
Capacity utilized |
42% |
|
Average monthly
exports |
8,000 pieces |
Export ratio |
100% |
OEM/oDM % of exports |
100% |
Major OEM customers |
Williams-Sonoma,
Marks & Spencer, Europa, Bloomingdale's (US) |
|