Profile of KappAhl - A Nordic Fashion Retailer With a Distinct Production Concept
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Textile Outlook International Report

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Textile Outlook International Report

Report Summary:
Profile of KappAhl: A Nordic Fashion Retailer With a Distinct Product Concept
10 pages, published in Issue 127, January-February 2007  

KappAhl is a leading Nordic fashion retailer with stores in Sweden, Norway, Finland and Poland. It has a distinct product concept
value-for-money fashion with wide consumer appeal
and a clearly defined target market focusing on women aged 30-50 who buy clothes for themselves and their families.

Like other large clothing chains in the Nordic region, it has been gaining market share at the expense of local chains, independent stores and department stores. Greater market share, store expansion and substantial improvements in efficiency have enabled KappAhl to achieve new records in sales and profitability. In 2006 the company beat another sales record and achieved its highest profit ever.

Following a financial turnaround and a refocusing of the business, KappAhl has found itself in a virtuous circle. Higher profits are paving the way to further store expansion while an increase in sales, in turn, is feeding into profits.

It is not surprising that KappAhl's management is upbeat about the company's prospects, and is confident that it can achieve its overriding objective
namely, to become the market leader and most profitable fashion chain in the Nordic countries for its chosen customer group.


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Example of types of reports in a particular issue:

Developments in Textile Colorants (24 pages)

Editorial: World Fibre Production Another Leap Forward

Profile of KappAhl: A Nordic Fashion Retailer With a Distinct Product Concept (10 pages)

Profile of Oxford Industries (9 pages)

Sourcing Apparel from India (55 pages)

World Markets for Textile Machinery: Part 3 Finishing (17 pages)

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The Textile Industry and Apparel Industry Reports in this section have been developed and maintained by Textile Intelligence.

Textiles Intelligence is a provider of global business information to the international fibre, textile and apparel industry. The company was formed in 1992 as a spin-off from the Economist Intelligence Unit and has customers in more than 60 countries spread across five continents. Textiles Intelligence publishes Textile Outlook International six times a year and Technical Textile Markets every quarter. It also offers over 30 in-depth research reports covering global sectors such as man-made fibres and nonwovens, geographical regions such as South East Asia and Eastern Europe and topics such as internationalisation and sourcing.


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