ADA Swimwear History
Earlier company descriptions, brand line-ups, store counts and photographs from the history of ADA Swimwear, kept for historical reference.
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The Company Description of Its Time
ADA Swimwear is filed here as an Australian swimwear manufacturer and retailer since 1972, and its historical profile opens with the claim the brand has traded on ever since: ADA swimwear is a true celebration of the female form with a unique experience for every woman. The company's filed contact details are 98 Commercial Drive, Thomastown, Victoria, Australia 3074, phone +61 3 9466 4144, fax +61 3 9466 4934, e-mail information@adaswimwear.com.au, contact Paul Peterson. The historical record also records that they own Watersun, the sister collection described at length below.
Fit, Fabric and the Watersun Collection
The original gives the range's technical centrepiece a name: the Ada Contour Suit, built on a fabrication with four-way stretch that is light, soft and supremely comfortable, creating body contour and natural firmness all over, with a high elastane content that helps the fabric stretch and recover to flatter the body's natural curves. Around that core, the season collection's key features included removable cups, tie backs for maximum adjustability, dyed-to-match linings, European trims, one-piece swimsuits engineered as a focus, and fashionable tankinis and tops for larger cup sizes.
The Watersun collection is presented as the European-influenced companion range, tailored to the Australian market through prints, colours and styling: botanical influences mixing textures and colours, desert contrasts of warm and cool tones with exotic prints and trims, and rich colours with fine detailing. The filed size span runs from size 8 (XS) to 20 (XXXL) across bikinis and tankinis, and the wider range named in the original includes bikini separates, cover-ups and beach accessories, plus-size swimwear, maternity swimwear, chlorine resistant swimwear and mastectomy swimwear - a breadth worth recording because it defines who this maker serves.
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