FootSmart - Footwear company profile presented by Apparel Search
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FootSmart cares about its customers, and has partnered with leading healthcare professionals to compile a group of carefully selected foot and lower body healthcare products.

  • Founded: 1989
  • Corporate Headquarters: Norcross, Georgia
  • Distribution Center: Memphis, Tennessee
  • Number of Employees: 300
  • Number of Catalogs Mailed Annually: 55,000,000

Whether you're standing up all day on the job, sightseeing on your latest trip or taking a morning walk, your feet work hard from morning to night, carrying you through work and play, from one place to another. If you're not careful, however, you may start feeling the effects of overworked, under supported or improperly aligned feet, ankles, legs and knee.

That's where FootSmart comes in.

FootSmart, the largest direct retailer of foot and lower body healthcare products in the United States, understands that when your feet hurt or are not properly cushioned or supported, your entire lower body can be negatively affected.

Online and via their mail-order catalog, FootSmart sells over 3,000 comfort, health and pain-relieving products designed to effectively improve your quality of life. A division of Benchmark Brands, Inc., FootSmart has been working to soothe or solve your lower body health related problems and discomforts since first opening its doors in 1989.

Over 80% of the U.S. adult population suffers from one or more foot conditions every year, and the U.S. Footcare Market through all channels totals about $1.5 billion annually. Since the foot is the body's foundation, proper foot function is highly related to healthy ankles, legs, knees, and lower back, which is why FootSmart pioneered the marketing concept of "Lower Body Health" in 1995. Aggregating all of these related categories into a unified marketing approach, including comfort and therapeutic footwear, positions FootSmart extremely well in a large and growing market. With the first Baby Boomers turning 65 in 2011, aging demographics provide a strong tailwind for FootSmart for the next two decades.

At Benchmark Brands, they design, develop and source many of their products, utilizing a broad set of industrial and footwear designers, podiatrists and physical therapists, and marketing communication/marketing research resources. Their objective is to offer their customers proprietary products that best meet their healthcare, lifestyle, comfort, and fashion needs.  From Select Support® hosiery to Podiatrist's Secret® foot creams, to PedaBella® shoe comfort aids to Comfortology® footwear, they go to market with products with unique selling propositions that appeal to their target audience of baby boomers and seniors. It's this focus on lower body health and comfortable, stylish footwear that has enabled them to be the largest direct-to-consumer retailer in their large and growing market niche.

Customer Care Center Phone: (800) 707-9928

Learn more about FootSmart at their website.


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