FootSmart - Fashion Company Profile
FootSmart is the comfort-footwear retailer founded in 1989 on a healthcare idea - that properly cushioned, well-aligned feet carry the whole body - selling thousands of comfort shoes, orthotics and lower-body health products online. Since 2016 it has been part of The Walking Company, and its site today leads with that portfolio's ABEO orthotic footwear.
Company Snapshot
- Status
- Operating online - acquired by The Walking Company from Benchmark Brands in August 2016; its site sells comfort footwear and foot-health products, including The Walking Company's ABEO brand
- Type
- Online retailer in The Walking Company portfolio (a Benchmark Brands division until 2016)
- Base
- Founded in Norcross, Georgia, United States, per its filing
- Founded
- 1989
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Company Profile
The record below is the Benchmark Brands-era filing - the founding figures (300 employees, 55 million catalogs a year in its filing), the Lower Body Health concept it pioneered in 1995 and the catalog business The Walking Company suspended on acquiring it - kept in full on the history page. The catalog-era figures belong to their period; the current range is on FootSmart's own site, linked above.
The customer problem is described in walking terms: whether you're standing up all day on the job, sightseeing on your latest trip or taking a morning walk, your feet work hard from morning to night - and if you're not careful, you may start feeling the effects of overworked, under supported or improperly aligned feet, ankles, legs and knees. FootSmart understands, the filing says, that when your feet hurt or are not properly cushioned or supported, your entire lower body can be negatively affected. A division of Benchmark Brands, Inc., FootSmart has been working to soothe or solve lower body health related problems and discomforts since first opening its doors in 1989.
FootSmart History
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
FootSmart History & Historical Profile →Common Questions
What is FootSmart?
An online retailer of comfort footwear and foot and lower-body health products - in its catalog era the largest direct retailer of such products in the United States, selling over 3,000 comfort, health and pain-relieving products.
When and where was FootSmart founded?
Founded in 1989, headquartered in Norcross, Georgia, with its distribution center in Memphis, Tennessee; it was a division of Benchmark Brands until The Walking Company acquired it in August 2016.
What is 'Lower Body Health'?
The marketing concept FootSmart pioneered in 1995, aggregating comfort and therapeutic footwear and related categories into a unified approach based on the foot as the body's foundation.
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