Geox is the Italian footwear and apparel group founded in Montebelluna in 1995 by Mario Moretti Polegato - the company behind the patented breathable shoe, whose name joins geo, the Earth we walk on, with x for technology, and which has been listed in Milan since December 2004.
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The record below - the breathability mission, the name's derivation, the three strong points of Italian style, know-how transfer and a world sales network, and the 2004 listing - is kept in full on the history page. Current collections and technology explanations are on Geox's own site, linked above; the shop box covers Geox products sold through Amazon and eBay.
Even the name is an explanation. Geox comes from the Greek word geo - Earth, on which we all walk - joined with the letter x, which stands for the technology element. The origin of the name, historical descriptions say, speaks of a company born out of a revolutionary idea which has made comfort, well-being and health its corporate bastions. That is a health claim framed as a design brief: feet that can breathe are more comfortable, and comfort carried all day is a form of well-being. Few profiles in this directory derive their brand name inside the text; this one does, and the derivation is kept here word for word in substance.
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
Geox History & Historical Profile →Geo, the Greek word for Earth, on which we all walk, plus the letter x for the technology element, in the historical record.
To diffuse innovation, especially technological solutions that ensure breathability and impermeability, across footwear and garments, in the historical record.
Geox S.p.A. has been listed since December 1st, 2004, in the historical record.
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