Levi's Women's Jeans History - Fashion Company Profile

Company Profile

The arc runs from 1930s ranch holidays through wartime work, the rebellious slim jean, the women's 501 and the stonewash and super-low eras. The full account, with the photographs that document each period, is kept on the history page.

The founding garment is dated and numbered. In 1934 the first pair of women's jeans, Lady Levi's, was created, assigned lot number 701 to distinguish them from men's jeans, Lot 501. The historical record pairs were aimed at women working on ranches and sold in several Western states. The numbering does quiet historical work here: 701 places the women's line inside the same lot system as the men's original while marking it as its own product from birth - not a resized men's jean, but a numbered line of its own, sold where its first customers actually worked.