Fashion Event Article Posted May 22, 2008

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Following the successful launch of the Materials at WSA in February 2008, the next edition will take place in Las Vegas from July 27-29, 2008.  The latest and most innovative materials, components and manufacturing, and sourcing options available to the footwear and accessories industry will be on display.  Leading names and niche up-and-coming suppliers will launch new materials, techniques and applications for all sectors of the footwear supply chain to the US industry for the first time.

A host of new exhibitors have signed up with the July show.  Joining the line-up will be industry leaders including Swarovski and E&R / Feng Shern, sitting alongside green pioneers such as Bio-tec Environmental.  Major brand names from across the globe including Europe and South America join a large array of leading Asian companies such as Daewoo, Henan Prosper and Hanshin Korea, all looking to expand their sales network in the US.

At Materials at WSA we have created a marketplace for the most innovative and cutting-edge products to be launched into the US footwear, handbag and accessory industry, said Courtney Harold, show director, Materials at WSA.  The show offers design, development and sourcing professionals the opportunity to meet with important suppliers from every key category, many of which do not show at any other event in the US.

July's first time exhibitors and launches to the US market include, Korean giant Daewoo, who has chosen Materials at WSA at which to launch its 1.0mm coated microfiber for athletic & casual shoes, while CRYSTALLIZED (Swarovski) joins the list of debut exhibitors.  CRYSTALLIZED - Swarovski Elements, will be presenting its Crystal loves Leather application, the new method of applying crystals onto the finest quality smooth leather.  Demonstrations of the various application techniques will also be held at the show.   Another first at the forthcoming show is E&R, who will be taking a booth to display its range of the most trend-right polyurethane materials.  Having partnered with Feng Shern Enterprise Co Ltd (manufacturing facility based in Taiwan) since 1996, the US Company prides itself on delivering quality products to its customers in a speedy manner in order to provide the best value.

With the Materials Expo making a strong stand point on green products and processes, many companies will be exhibiting new or improved eco-friendly lines.  Bio-tec Environmental LLC will be showing at the Materials Expo for the first time and will be using the event as a platform to launch their new green product Bio-batch.  We are very excited about showcasing our new biodegradable additive solution, Bio-batch, at Materials at WSA, said Samuel Adams, senior vice president, Bio-tec.  It offers us the perfect stage on which to present the product to the apparel and footwear industry for the first time.

Hansin Korea plans to unveil its new natural fabrics - Bambix and Silvix at the Materials Expo, as well as showing its multi-functional insole and ventilated EVA sponge.  Bambix is an ambitious fabric, made of natural Bamboo, which has an anti-odour, anti fungal, anti-microbial function, as well as the emitting negative ions, while Silvix is nano-silver fabric, provided by Samsung Cooperation.

Taking the event beyond the show floor and creating the industry's top intellectual forum in the US, the Materials Expo will host a number specially developed educational workshops, as well as a cutting-edge trend forecast arena.

About Materials at WSA

Materials at WSA, which launched in February 2008 alongside The WSA Show, expands the breadth of this industry marketplace to include the supply chain by focusing on materials, design, components, technology and sourcing alongside the finished product, becoming easily accessible to brand and retail leaders.  The show, held concurrently with The WSA Show and The Collections at WSA, attracts product development, design and sourcing executives and their teams, and represents the source of products, services and information for the footwear supply chain in the U.S.  

Learn more about Materials at WSA

Momentum Builds For the July 2008 Event As Industry Firsts Are Set To Be Unveiled In The US

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