LEVI STRAUSS & CO. CELEBRATES 75th
ANNIVERSARY OF WOMEn's JEANS
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The company that invented blue jeans for working men created the world's first women's jeans in 1934 for bold women of the American West
WHO: To celebrate the 75th Anniversary of women's jeans, Levi Strauss & Co. Historian Lynn Downey will host events in Levi's Stores in New York (September 26th), Los Angeles (October 3rd), San Francisco (October 17th), and Chicago (October 24th)
WHAT: Shoppers can see a collection of historical women's jeans and memorabilia spanning seven decades and receive special discounts. Lynn Downey will be available to media and consumers to discuss the history and evolution of women's jeans.
WHY: In the fall of 1934, Levi Strauss & Co. introduced Lady Levi's jeans the world's first jeans made exclusively for women (www.womensjeans75.com). Many of today's most popular styles, including the boyfriend jeans and skinny jeans trace back to the early women's jeans from decades ago.
WHEN: Saturday, September 26,
Interviews with Historian Lynn Downey
Shots of modern jeans compared to their archival ancestors
For more information visit: www.womensjeans75.com
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