, a junior and girl's fashion brand
with a focus on the Hispanic market, has announced a new licensing
agreement with Jerry Leigh of California for the manufacture and
distribution of junior fashion tops and sportswear. The Palomita
Spring 2008 line will launch with distribution ranging from
specialty stores, department and mass-market nationwide. The line,
as always, will feature designs that highlight popular logos and
images from Hispanic consumer products and characters.
Founded in 1962, Jerry Leigh is
a leading contemporary apparel licensing company which sells into a
wide-range of retail, from specialty stores, to mass market.
Included in the company's portfolio of licenses are Harajuku Lovers,
Tokidoki and Smurfs. It is also in partnership with major studios
and companies such as Disney, Warner Bros. and Nickelodeon.
Originally a family-owned textile company, Jerry Leigh was built on
a philosophy of
designing fashion for life.
We look forward to working with the
Palomita brand and feel the partnership is a natural fit,
Roddy, Adult Sales for Jerry Leigh.
We work with brands that
represent a lifestyle, and Palomita achieves this in a unique and
exciting way. With its fashion-forward use of logos and characters
from all over Latin America, Palomita truly captures the essence of
the Latino lifestyle and pride. It achieves this balance of
remaining nostalgic while being current and fun, and the Hispanic
market is a major market opportunity for retailers.
We feel privileged to partner
with such a reputable company,
said Molly Robbins, Palomita Founder
and President of LicenZing LLC.
Together we will establish a brand
that appeals to all Latinas!
Por fin una
marca para ti
(Finally a brand for you) tells the story.
Palomita was created by Molly Robbins, a Mexico City native as well
an apparel industry veteran. She has secured exclusive rights to use
trademarks and vintage art from an array of Latino companies and is
artistically incorporating them into the
Palomita brand. For more information