Palomita Brings in the
New Year with Jerry Leigh
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Palomita, a junior and girl's fashion brand with a focus on the Hispanic market, has announced a new licensing agreement with Jerry Leigh of California for the manufacture and distribution of junior fashion tops and sportswear. The Palomita Spring 2008 line will launch with distribution ranging from specialty stores, department and mass-market nationwide. The line, as always, will feature designs that highlight popular logos and images from Hispanic consumer products and characters.
Founded in 1962, Jerry Leigh is a leading contemporary apparel licensing company which sells into a wide-range of retail, from specialty stores, to mass market. Included in the company's portfolio of licenses are Harajuku Lovers, Tokidoki and Smurfs. It is also in partnership with major studios and companies such as Disney, Warner Bros. and Nickelodeon. Originally a family-owned textile company, Jerry Leigh was built on a philosophy of designing fashion for life.
look forward to working with the Palomita brand and feel the partnership
is a natural fit, said Phil Roddy, Adult Sales for Jerry Leigh.
We work with brands that represent a lifestyle, and Palomita achieves
this in a unique and exciting way. With its fashion-forward use
of logos and characters from all over Latin America, Palomita truly
captures the essence of the Latino lifestyle and pride. It achieves
this balance of remaining nostalgic while being current and fun,
and the Hispanic market is a major market opportunity for retailers.
We feel privileged to partner
with such a reputable company,said Molly Robbins, Palomita Founder
and President of LicenZing LLC. Together we will establish a brand
that appeals to all Latinas!
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