Avery Dennison chose
a theme of
collection, which contains a total of
24 programs. The programs are divided
into four themed groups: Sensitivity,
Sensorial, Indulgence and Folklore,
which were stimulated
by the colliding worlds of nature and
technology and the traditional and modern
Gerard Spinella, director of creative
services at Avery Dennison Information
and Brand Management Division, commented:
Our vision was to create a collection
that would represent the variety of
national and geographic influences within
our global team of designers, and would
allow these influences to unfold with
free and creative expression.
We believe that this has been achieved
through a selection of
colors, textures and techniques
used throughout the collection.
Thomas Willing, managing director for
We are the market leaders in textile
apparel labelling. Our international
fashion customers expect us not to simply
deliver convincing interpretations of
trends and styles, but also to offer
a wide variety of creative examples,
which will do justice to the different
collection styles of the various garment
This season's themes experiment with the introduction of new color harmonies,
the unusual combination of organic and synthetic materials, as well as new
manufacturing techniques. Winter provides the necessary inspiration as it covers
life with an icy gloss in order to protect and prolong. Whatever can be seen
through the ice and snow in terms of beauty and lasting values will find its
artistic expression in the new collection.
With regard to materials, there will
be a mix and match of fantasy, which
will also include some ethnic aspects.
Patchwork techniques and fantasy patterns
are leading the way, with rustic organic
structures being combined with technical
details for men's fashion and romantic
touches for women's fashion.
The 24 programs include men and women's fashions with a variety of options to
meet customer needs. The women's collection includes themes such as: Rarity,
with its precious velvet structures; Capricious, which combines leather and
crocodile; Reborn, which displays a two-part label with an attached clip on key
ring; Visionary, available as a digital print on a woven label with fur and
silicon relief; Natural Innocence, which has an electricity pylon on banana
paper with a film imprint to provoke thoughts about the incompatibility of
ecological awareness and glamour; and finally Buzzz, which shows a dragonfly
hangtag whose transparent wings are made of foldable self-dissolving paper.
Men's fashion is dominated by both rustic and elegant elements. The
Collection includes Homeland, which carries masculine and earthy undertones,
featuring sheepskin and genuine leather. The web label recreates a wooden
structure, and the appearance is complemented by a seal, which is compostible
and fixed using hemp. Carbon is particularly elegant - it has a black shimmer
and is finished with lacquer and imprints.
Great for the children's collections is Jolie Dolly with a puppet that can be
detached and used as a toy. The trend clearly goes towards high quality labels,
designed to be collected as opposed to thrown away.
At the MFS show, Avery Dennison also
presented the special themes of RFID
item level tagging as well as eco-friendly
label solutions, heat transfers and
About Avery Dennison Corporation
Avery Dennison is
a global leader in pressure-sensitive
labelling materials, retail tag, ticketing
and branding systems and office products.
Based in Pasadena, Calif., Avery Dennison
is a FORTUNE 500 Company with 2007 sales
of $6.3 billion. Avery Dennison employs
more than 30,000 individuals in more
than 60 countries who develop, manufacture
and market a wide range of products
for both consumer and industrial markets.
Products offered by Avery Dennison include:
Fasson brand self-adhesive materials;
Avery Dennison brand products for the
retail and apparel industries; Avery
brand office products and graphics,
imaging media; specialty tapes, peel-and-stick
postage stamps, and labels for a wide
variety of automotive, industrial and
durable goods applications.