On March 16th Volcom will open its 3rd UK store at BOXPARK
Shoreditch. Based in the heart of East London for the next five
years, BOXPARK is a retail revolution as the UK's fi rst pop up
The mall is created by striping and refitting
shipping containers to create unique, low cost and low risk ‘box
shops'. The unique mix of international fashion and lifestyle brands,
galleries and cafes creates a unique retail experience, home to
over 30 brands including Puma, Vans, 55DSL, Levi's, The North Face,
Calvin Klein Underwear and Oakley.
who also have independent stores in Covent Garden and Falmouth are
excited to witness the continued growth of the brand and be part
of the innovative group of retailers at
BOXPARK. Their European
Marketing Manager says: "We are really excited with the opening
of our second London store at Boxpark. Shoreditch is defi
nitely a key infl uential area in one of the world's leading cities
in terms of street wear and youth culture. With Volcom experiencing
a substantial growth in the UK, we felt the timing couldn't be any
better to reinforce our presence at retail." – Phil Lalemant, Marketing
Volcom is a modern
that embodies the creative spirit of youth culture. The company
was founded on liberation, innovation and experimentation while
remaining dedicated to the breakdown of established traditions.
Their avantgarde approach to clothing and branding has set it apart
in the action sports industry and beyond with its goal to provide
clothing to people who share the passion for art, music, fi lm,
skateboarding, surfing, snowboarding and motocross.
The products (which include streetwear,
boardshorts, denim, swimwear, sandals, accessories and outerwear)
incorporate a distinctive mixture of fashion and function combined
with quality, comfort and athletic performance. The environmentally
conscience V.Co- Logical Series, the rider-collaborative V.Co-operative
Series and the Featured Artist Series are just few of Volcom's premiere
product collections. With designs for men, girls and youth.
The brand which, fi rst launched in 1991
has also had huge success with its Featured Artist Series. Launched
in 1995 this provides a platform for aspiring artists to express
themselves through the line of products including T-shirts, hats,
wallets, boardshorts, sweatshirts and woven/knit shirts.
The new store will house a number of these
products along with the girls SS12 collection; a selection of denim,
tees and fleeces, jumpsuits, maxi skirts and accessories along with
the men's shirts, tees, jumpers, jeans and caps and a selection
of records from Volcom Entertainment, the brand's own music label.
To celebrate the store opening, on March
16th – 18th, 2012 Volcom will be offering free gifts and a gift
with purchase in the form of a customized cap or tote bag.
For these limited three days, the shopper
will be able to customize their unique Volcom cap in the store there
and then to create a one-off and individual hat.
For girls, any purchase in store gets them
a gorgeous tote bag for free.
With plenty more in-store activities in
the pipeline, keep checking in to see what Volcom will have planed