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Mariposa Fans : Hot Couture is the brainchild of the marketer who brought Baileys from an unknown category to a million case brand with a place among the classic liqueurs. Now, Susan M. Lupien, President of Hot Couture has turned her razor sharp insights towards another "hot category," namely fashion accessories. Zeroing in on the turn of the Millennium fascination with functionalism wrapped in romance, she took a look at a fashion note that has been around for centuries and is just the solution for bringing together today's frenetic pace and its longing for a gentler, more romantic times. Enter the hand-held, handcrafted fashion fan. Lupien saw the wilting spectators at golf, polo, and tennis matches; theater audiences; and dancers on the club scene and observed their furtive efforts to recycle napkins and programs into sources of a cooling breeze. Familiar with the sourcing of luxurious European imports, she boarded a jet and headed out to find where the skill and craft of shaping chic hand-held fans still existed. She found them, and set to work with her Design Director, Chris Royer.
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