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Lion in the Sun : Lion in the Sun is a British company founded by Cristina and Paul Sanders in1999 and based in Guildford, England. They also have a customer service office in Upper New York State to help American and Canadian customers. Cristina, a native of New Zealand, is the managing director and takes direct responsibility for design, product development and marketing. Her husband Paul, a chartered accountant and originally from Canada, is finance director and company secretary. The purpose of the company is to supply high quality, fashionable sun protective swimwear to the world market. They have commissioned a unique range of designer fabric prints: 'Denim Tattoo', 'Silver Hook', 'Graffiti', 'Nerine' and 'Eden" for a distinctive look. Lion in the Sun also offers swimwear in a number of bold, highly visible colors. The range has been designed so that consumers can easily coordinate all items across the range of products. Selling a line of UV protective swimwear, swim diapers, sun hats, and beach accessories for children and teens.