Fashion Retail Summary
Fashion Summary   Fashion Terms   Fashion Companies   Fashion Influence

The world of fashion is enormous.  Sometimes a little fashion summary can be advantageous.

Fashion is a popular trend, especially in styles of dress or manners of behavior.   Retail is the sale of goods to the public in relatively small quantities for use or consumption rather than for resale.  The business of buying clothes from manufacturers and selling them to customers is known as retail. 

Fashion Retail is the sale of popular trend clothing, footwear, or accessories that are trendy.

Some clothing & footwear retailers make initial purchases for resale three to six months before the customer is able to buy the clothes in-store.  However, because trends move so fast, some retailers try to rotate inventory in the stores more quickly.  Fast fashion is a contemporary term used by fashion retailers to express that designs move from catwalk quickly to capture current fashion trends.  Learn more about fast fashion retail.

The business of fashion retail ordinarily involves the selling of individual units or small lots to large numbers of customers.  As with most other segments of the fashion industry, retailing is extremely competitive. In modern times the rise of online retailing has had a major impact on the fashion retail business landscape.  Prior to online retailing, the basic competition for brick-and-mortar retailers (those that operate within a physical building) was convenience of location, selection and display of merchandise, attractiveness of the retail establishment itself, and intangible factors such as reputation in the community.  A major retail trend has been the shift to multi-channel retailing. To counter the disruption caused by online retail, many bricks and mortar retailers have entered the online retail space, by setting up online catalogue sales and e-commerce websites.  Multichannel retailing or Omnichannel retailing is a business model that implies using of a variety of channels in a customer's shopping experience.  Such channels include retail stores, online stores, mobile stores, mobile app stores, telephone sales and any other method of transacting with a customer.

Learn about omnichannel fashion retail.

In today's world one of the primary factors driving consumer demand from one store to another is price.  Pricing is not the only factor, but it is an important factor.  Even when buying luxury brands, consumers may buy from one retailer over the other if they can find the same garment at at better price.  Learn about various fashion industry price points such as budget, discount, moderate, contemporary, and bridge.  Some clothing retailers carry multiple price point ranges and some focus in a particular segment.  The broad pricing strategy is normally established in the company's overall strategic plan

Similar to a shopaholic’s wardrobe, the choice of jobs in fashion retail is plentiful. You may want to also visit our fashion retail jobs summary page if you are looking for a career in fashion retailing.

In commerce, a retailer buys fashion products in large quantities from apparel manufacturers or importers, either directly or through a wholesaler (or distributor or jobber), and then sells individual items or small quantities to the general public or end user customers.  The fashion products are sold to consumers online or in shops.  Clothing retailers can also be called or categorized as boutiques, shops, department stores, discount stores, mass merchants, etc.

Learn more from our fashion retailers summary page.

Apparel Search Fashion Summary

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