SEO Technology for the Fashion Industry - Search Engine Optimization

When Apparel Search first launched our directory back in 1998, we had not included SEO in our technology section.  It may have been because it did not yet exist or possibly simply did not yet have relevance to our industry.  Fast forward to today, it is important for clothing companies to learn about the subject.  Developing a fashion business is not only about the clothing.  In today's world, having a good website is extremely important.  Equally important is creating a website that people can actually find.  As you are aware, most people find products or services by using search engines.  For example, we will go to Google or Bing and type in the name of our favorite brand, designer, store, etc.  We will then magically be transported to the appropriate website.  In addition, we will be shown a variety of relevant options about the same company or similar companies.  This is where Search Engine Optimization comes into play.

If you own or work for a fashion company that has a website, you will want your companies website to rank well in search results.  The tricky part is that the engines continuously change their algorithms.  Therefore, web masters must continuously stay up to speed on the latest trends in SEO.

Just in case you have not already guessed, "SEO" is an acronym.  Learn about fashion industry acronyms if you wish to expand your knowledge.

Key Issues to research:

• rel="canonical"

• sitemaps

• Rich snippets

• Meta Tags - title, description, etc.

• rel="nofollow"

Resources:

SEOmoz:  SEOmoz develops SEO software, provides a robust link intelligence API, and hosts one of the web's most vibrant SEO communities. They are based in Seattle, but they are often found traveling the globe to participate in marketing events and meetups.  They spend much of their time developing SEOmoz PRO, which is a complete set of software, tools, and resources to maximize search engine optimization.  This system can be used for the apparel industry or any other industry website.

"Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.  As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines."  Learn more at the SEO Definition on Wikipedia.  You may also want to take a few moments to read the Web Search Engine definition as well.

Search engine optimization is certainly not easy.  In fact, here at Apparel Search, we are often lost in regard to making our own website rank well.  Here is an example that we posted in our SEO article from May 2013.  Our only suggestion is to continue to do your research.  Hunt around for tips and techniques that will help you fashion website stand out.

Fashion SEO Tips 2018