In this section you will learn about
Fashion Affiliate Programs. Affiliate programs for clothing companies...
you really want to add affiliate links on your website? Actually,
I guess I should first ask you if you are familiar with the meaning of an
affiliate program. Well, for those of you that are not already familiar
with the terms "affiliate program", "affiliate links", "affiliate
revenue" etc., an affiliate program is essentially a revenue sharing
program between two or more websites. A merchant pays a commission
to an affiliate for generating clicks, leads, or sales from a graphic or
text link located on the affiliate's site. Owners of one website
(for instance, a website about the
apparel industry) sends
users to another website (such as a
clothing store) to purchase related
items. The owner of the target site shares its profits from the sales
with the owner of the referring site. Do you get it? Essentially,
it is method for websites to earn revenue selling the product or services
of others. In regard to clothing, we can all sell shirts, but not
actually own any shirts to sell... We can simply link to another company
that does infact own and sell shirts. All of this is tracked
online thanks to modern advancements in technology...
Now that we have a general idea of the
concept of affiliate programs, we want to now attempt to figure out if it
makes sense to use an affiliate program on your fashion website. Unfortunately,
this is not a very easy answer. In all honesty, the
Company, has been using affiliate programs for several years.
We have had both good and bad experiences. The good news, is that
you can actually make money... The bad news is that if the links do
not generate money, the managers of the affiliate program may de-activate
your links. Another negative that I have found is that on occasion,
companies move from one affiliate program to another. If this happens,
the links that you have created become broken links.. If you develop
websites, you know that having broken links is NOT a good thing. Here
is a completely invented example just to illustrate the point.
Lets say you have signed up with
network and via their system you have created affiliate links on your
fashion site in an attempt to sell DKNY products so that you can earn
commission. Now, all of a sudden,
Donna Karan decides she wants to move her companies program
from Link Share to another affiliate network called
What happens to the links you have already created from the Link Share system??
Well, the answer is that they turn to garbage. This will obviously cause
nothing but an annoyance for you and for any reader that happens to come
across the broken link on your website before you have a chance to fix it.
Personally, I find this to be a huge problem.
If you have a
fashion blog and
you write a fashion article almost every day with an affiliate link
in the post, you will have approx. 365 articles with affiliate links at
the end of the year. As another year passes, you will have over 700
affiliate links spread across your blog. Now, what happens if a few
of your links go bad for one reason or another. Are you going to remember
which blog entry contains a particular affiliate link? In my
opinion it is a real pain. The affiliate programs have methods to
track links that are not working, but even using their tools, the clean
up process does become a chore.
Although I have had MANY headaches using
the affiliate programs, I have also had success. This is why I plan
to continue using them on my websites. In all honesty, I probably
do not use them well enough. I have a great deal to learn about affiliate
programs. I suggest you do you own research. I am clearly not
an expert on revenue sharing programs, but I hope that my comments above
will help you in some way.
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