Fashion Affiliate Programs by Apparel Search - Terms of Interest to the Fashion Industry

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In this section you will learn about Fashion Affiliate Programs.  Affiliate programs for clothing companies...

Affiliate marketing is the process of earning income every time you promote another companies products or services.  They are typically structured so that the affiliate can earn income based on actual sales.

  • Benefits: If you generate a sale, you earn a commission.
  • Cons: If you don't generate a sale, you don't earn money.

Note: most programs are set up based on sales.  However, that is not set in stone.  Some companies pay based on sales leads.

Do you really want to add affiliate links on your website?  Actually, I guess I should first ask you if you are familiar with the meaning of an affiliate program.  Well, for those of you that are not already familiar with the terms "affiliate program", "affiliate links", "affiliate revenue" etc., an affiliate program is essentially a revenue sharing program between two or more websites.

A clothing, footwear, or fashion accessory merchant pays a commission to an affiliate for generating clicks, leads, or sales from a graphic or text link located on the affiliate's site.  Owners of one website (for instance, a website about the apparel industry) will send users (viewers) to another website (such as a clothing store) to purchase related items.  The owner of the target site shares its profits from the sales with the owner of the referring site.  Do you get it?  Essentially, it is method for websites to earn revenue selling the product or services of others.

In regard to clothing, we can all sell shirts, and not actually have to own the shirts we sell...  We can simply link to another company that does own product and has an ecommerce system set up with a method to track affiliate sales.

Now that we have a general idea of the concept of affiliate programs, we want to now attempt to figure out if it makes sense to use an affiliate program on your fashion website.  Unfortunately, this is not a very easy answer.  In all honesty, the Apparel Search Company, has been using affiliate programs for several years.  We have had both good and bad experiences.  The good news, is that you can actually make money...  The bad news is that if the links do not generate money, the managers of the affiliate program may de-activate your links.  Another negative that we have found is that on occasion, companies move from one affiliate program to another.  If this happens, the links that you have created become broken links (which is very bad for your own websites search engine optimization).  If you develop websites, you know that having broken links is NOT a good thing. 

Here is a completely invented example just to illustrate the point.  Lets say you have signed up with LinkShare affiliate network and via their system you have created affiliate links on your fashion site in an attempt to sell DKNY products so that you can earn commission.  Now, all of a sudden, Donna Karan decides she wants to move her companies program from Link Share to another affiliate network called Commission Junction.  What happens to the links you have already created from the Link Share system??  Well, the answer is that they turn to garbage.  This will obviously cause nothing but an annoyance for you and for any reader that happens to come across the broken link on your website before you have a chance to fix it.  Personally, I find this to be a huge problem.

If you have a fashion blog and you write a fashion article almost every day with an affiliate link in the post, you will have approx. 365 articles with affiliate links at the end of the year.  As another year passes, you will have over 700 affiliate links spread across your blog.  Now, what happens if a few of your links go bad for one reason or another.  Are you going to remember which blog entry contains a particular affiliate link?In my opinion it is a real pain.  The affiliate programs have methods to track links that are not working, but even using their tools, the clean up process does become a chore.

Apparel Search Fashion Industry b2b Directory for the clothing industryAlthough Apparel Search has had MANY headaches using the affiliate programs, we have also had success.  This is why we plan to continue using them on our websites.  In all honesty, we probably do not use them well enough.  We have a great deal to learn about affiliate programs.  We suggest you do you own research to learn more about this subject.  We are clearly not the experts in regard to revenue sharing programs, but we hope that our comments above will help you in some way.

Did you know that you can use tiny url's to shorter the length or hide affiliate web page addresses. Good luck with your fashion site. 

Written by ML at Apparel Search July 10th, 2007

  Earn Money with a Fashion Blog

In summary, an affiliate program is an automated program that involves a business the sells products or services and recruited company willing to link to those products or services to earn commission. The affiliates, place the company's advertisements on their individually owned websites. The ads in affiliate programs are linked with special codes (tracking codes) to company websites and are referred to as affiliate links.  All of this is tracked online thanks to modern advancements in technology...

You may also want to read our blog post about another way to make money with a fashion website.

Read more fashion terms here on Apparel Search.  We hope you have been enjoying your reading.

Affiliate is a word synonymous to "referrer". If you are into affiliate marketing, this means that you are the intermediary link between the owner of the goods and the clients.

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Search Engine Optimization

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.  Affiliate marketing is essentially an advertising model in which a clothing company compensates third-party publishers to generate traffic or leads to the company's products and services. Affiliate marketing can be thought of as a pay for performance marketing program where the act of selling is outsourced to other websites.

Although affiliate networks are appropriate for many industries, they are certainly used often for selling clothing, shoes, jewelry, beauty product, etc.  A fabulous system for the apparel & beauty products industries.

Join, promote, earn.

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