What is the apparel industry?
apparel industry is the same
as the fashion, garment, or clothing industry. These are variable
names for the same industry. If we want to summarize, we can say that
the industry covers the design, manufacturing,
wholesaling, and retailing of clothes,
footwear, and fashion accessories. With that said, this is just the
tip of the iceberg. Clearly the scope of the apparel industry goes
well beyond these primary categories. We should not forget the industry
has numerous other sub-categories such as modeling, fashion photography,
hair styling, makeup artistry, etc. Issues such as logistics, transportation, &
warehousing are also relevant parts to consider. In all honesty, we
can go on and on for hours discussion various components of our industry.
In fact, we have spent over a decade trying to break down the aspects for
you here on the Apparel Search website and at our social networking site
Moving forward on the assumption that you understand
that the garment industry is massive, let's just touch on a few highlights:
In our current technology driven world, many new
areas of interest apply to our industry. Software, apps, and fashion
blogs have clearly gained in importance over the years. It seems as
if a new apps are being launched every day of the week. Some of which
are similar to pre-existing options, but others are ground breaking. Thanks
to apps, our mobile devices bring us fashion games, shopping resources,
social sharing, and many other amazing opportunities. Many of these
new tools help consumers but there is also a growing variety of helpful
tools specifically designed for our industry.
We should keep in mind that prior to the internet
and other technological advancements much of our daily tasks had been far
more inefficient. Now, we can spend ten minutes browsing an assortment
of style blogs and catch up on trends that may have taken weeks of travel
to previously discover. Sitting at our desks, we can travel the world
of fashion with a click of our mouse or a swipe on our tablets.
In addition to apps, we have access to great system
that help with design, production, warehousing, and the sale of apparel.
We rely heavily on systems to help us with CAD, PLM, PDM, ERP, POS, EDI,
RFID, and other acronyms that you may or may not understand (if you are
not sure about these acronyms, you can visit our
technology section to learn more).
Members of the apparel industry will continue to
gain benefit from online and offline technologies for the foreseeable future. We
are certainly looking forward to see what advances will be made next week,
next month, or next year. If you see any new and exciting trends that
our relevant to our market, please share your findings.
Choosing a Career Path
Why would anyone want to work in the fashion industry?
If you are not sure the answer to that question,
you may not be cut out for a job in fashion. It is relatively simple
to figure out why people would enjoy a career in the garment industry.
First of all, we get to spend much of our day dealing with issues relevant
to clothes, shoes, handbags, and other sorts of interesting accessories.
What could be bad about that? OK, let's be reasonable. The industry
is not all fun and games. Unfortunately, most of us don't get to spend
our day trying on clothing and imaging what we would like if we were walking
down the red carpet at the Academy Awards. The truth be told, there
is a great deal of hard work that goes into the business. Much of
which has absolutely nothing to do with glitz or glamour. As a matter
of fact, many career paths in our industry have little to do with the design
elements of clothing. For example, warehousing, transportation, and
garment factory inspections are quite removed from exciting activities of
a fashion model walking the catwalk during Fashion Week in Milan.
Although supply chain management is clearly critical, it is certainly at
a totally different end of the spectrum when compared to trend forecasting,
design, modeling, etc.
Working in our industry can be both rewarding
and exciting, but it can also be somewhat mundane from time to time.
Designers, Brands &
When people think about the apparel industry they
often think about "designers", "brands", and "events". Who is your
favorite fashion designer? You probably have one or more. What
is your favorite fashion brand? It may be hard for you to decide,
but if forced to choose, one will most likely pop into your head.
In regard to events, who has not heard of "fashion week"? When you
flip through your favorite fashion magazine or turn on the evening news,
don't they mention fashion week from time to time. Sure they do.
The reality is that the world is fascinated by these important aspects of
is the art of the application of design and aesthetics or natural beauty
to clothing and accessories. Fashion design is influenced by cultural and
social latitudes, and has varied over time and place. OK, that is
a rather boring definition, but you get the idea. Fashion design is
the backbone of the development of the clothing that we all wear. It
is up to the "fashion designer" to determine the colors, silhouettes, and
fabrications that make their way onto the store floor and later into our
closets. The role of a
fashion designer is extremely important and should not be taken lightly.
Some designers are self-taught, but many others go through the suggested
steps of attending a design school. Either way, a fashion designer
is often glorified or disavowed based on their most recent collection.
Sure, some designers that have built up a reputation over many years or
decades can escape abandonment if they have a poor season or two, but many
companies will literally go out of business if the designer fails to delight
season after season.
A designer may create a collection, but that is
only a small portion of the products development. Another huge factor
is the "branding"
of the clothing. Depending on many factors, a brand name is selected
and then marketed. It is important to put much thought into the selection
and development of a brand because a properly executed one may actually
last long after the actual designer has come and gone. Let's take
Thomas Burberry. Many of you may not know Thomas, but you may
very well be familiar with the fashion brand Burberry. The original
designer has come and gone, but the iconic brand lives on for all of us
The apparel industry is one of many industries that
takes advantage of licensing. Some clothing companies maintain full
control over every aspect of their brand but others bring outside resources
into the mix by licensing the brand to other companies. Either way
has its pros and cons and should be thought about carefully.
Designers and brands go hand in hand with "events".
One way for designers and brand owners to gain visibility for their brand
is via fashion events. Sometimes the goal is to gain visibility of
or the media and at other times events are used to meet with other
members of the apparel industry.
the Oscars, and the Grammy's are perfect examples of how a clothing company
can gain recognition of consumers. We can show product at
exhibitions, and seminars, if we wish to network with other members of the
fashion companies that are brand owners have a goal of becoming a "lifestyle
fashion brand". If they can reach this level, they may possibly stand
the test of time and develop a true legacy in the world of fashion.
The apparel industry is exciting, glorious, fruitful
and much more. If you do not currently work in our industry, we highly
recommend that you consider the possibilities. We truly think you
may enjoy it.
We welcome you to learn more buy using our website
to it's fullest. We have sections that cover
apparel industry analysis, trends, news, statistics, jobs, and virtually
every other aspect.
Learn more about
the fashion industry here on Apparel Search.
Don't forget to visit our
apparel industry blog
posts section to catch up on what's happening in our industry.