Children's Cherokee Fashion Brand

Cherokee is filed here as an American family lifestyle brand whose children's clothing is one part of a wider family range. On this page you will find information regarding children's clothing with the Cherokee brand - a brand with a genuine story, a slogan, a founding object and a corporate renaming, all set out below - and a link to the Apex Global Brands profile in the names directory.

Cherokee is an iconic American family lifestyle brand, offering classic, casual comfort. They simply like to say "Cherokee Feels Good". A family lifestyle filing means the children's pieces sit inside a brand that dresses the whole family in the same design language - classic, casual and comfortable - so a parent should expect everyday garments in a relaxed American style rather than occasion or performance clothing, and judge them on comfort and classic styling, which are the brand's own stated terms.

It Started With a Shoe in 1973

The brand started with a "shoe" in 1973. A wedge is born in Venice Beach, California. From handcrafted beginnings and steeped in authenticity, Cherokee speaks to the very best of American design. Timeless classics...inspired by vintage Americana but always interpreted with a modern Cherokee handwriting. That origin sequence runs: a shoe - specifically a wedge, born in Venice Beach - before any clothing, handcrafted beginnings, and a design position that pairs vintage Americana inspiration with a modern interpretation, which the brand calls its handwriting.

Across four decades, Cherokee has always stood for confident, effortless and relaxed American style. Something we call “American Cool”. The four-decades claim, counted from the 1973 shoe, is the brand's own continuity statement, and 'American Cool' is its name for the result. For children's buying, that translates into specific expectations: relaxed fits rather than tailored ones, classic American pieces rather than trend-led ones, and comfort as the first test - the qualities the brand says it has stood for across the whole period in which it has also dressed children.

Cherokee Global Brands Became Apex Global Brands in June 2019

The Cherokee clothing brand can be found at several retail locations. Cherokee Global Brands became Apex Global Brands in June 2019. Learn more about Cherokee Brand Children's Fashion. The retail note is deliberately unspecific (several locations, none named), and none are named here; the renaming, by contrast, is dated precisely, and the directory's Apex Global Brands profile is linked from this page so the corporate record can be followed forward under its new name.

The brand's official site is linked in References below. A parent researching Cherokee children's clothing today is working with a layered picture: a 1973 Venice Beach shoe, a family lifestyle brand built on classic casual comfort and 'American Cool', and an owner that has traded as Apex Global Brands since June 2019.