Lacoste opens the L letter, first in its hub's listing order, filed as a quality brand for boys and girls. The children's range runs to shirts, pants, dresses, skirts, shoes, and more - a full wardrobe span rather than a single signature garment, covering tops, bottoms, dresses and footwear for both boys and girls. That breadth is the first fact to hold onto: this is a children's line presented as complete outfitting, in the brand's own premium casual register, and the claims that follow are the brand's own.
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Lacoste opens the L letter, first in its hub's listing order, filed as a quality brand for boys and girls. The children's range runs to shirts, pants, dresses, skirts, shoes, and more - a full wardrobe span rather than a single signature garment, covering tops, bottoms, dresses and footwear for both boys and girls. That breadth is the first fact to hold onto: this is a children's line presented as complete outfitting, in the brand's own premium casual register, and the claims that follow are the brand's own.
The company's stated ambition, in its own terms: The primary goal at this company is to be the leader in the premium casual wear market. They are dedicated to achieving this ambition in the years to come. Premium casual is the positioning to remember - clothing above everyday basics in quality and finish, but casual in spirit rather than formal - and leadership of that market, not simply a place in it, is what the company set itself.
Their constant search for excellence is reflected in the high-quality, modern collections they design, create and market to consumers. Three verbs in that sentence carry the company's self-description: design, create and market - a company that presents itself as making its collections, not only labelling them, and holding them to a high-quality, modern standard. Constant search for excellence is the brand's phrase for that standard, and it is the claim a shopper can fairly test against any garment in hand: fabric, stitching, finishing and fit should show it.
The natural elegance and unique style of their products enhances the beauty and freedom of movement of all those who enter the world of Lacoste. Natural elegance and unique style are the two qualities claimed for the products themselves, and freedom of movement is named as a benefit - a point that matters doubly in children's clothing, where a garment that restricts play fails at its job however elegant it looks. Read as buying guidance, stated as a general standard, elegance in children's wear should never be bought at the cost of movement: check that shoulders, waist and knees let a child run, climb and sit comfortably.
The listed children's span - shirts, pants, dresses, skirts, shoes, and more - invites a wardrobe reading. Shirts lead the list, and shirts in a premium casual line are the everyday top a child wears most often, so fabric hand-feel, collar and cuff finishing, and how a shirt survives repeated washing decide its value more than any single outing. Pants, dresses and skirts complete the main outfit combinations, and shoes finish the set, which is why the 'and more' matters: a line that dresses a child head to toe asks to be judged as a system of pieces that work together.
That system view is general guidance for buying any premium children's label, not a further claim about the current Lacoste range. Colours and fabrics that mix across shirts, pants, dresses and skirts stretch a small wardrobe across many school and weekend days; a dressier piece can be kept for occasions while the everyday shirts and pants take the weekly wear. Learn more about the children's Lacoste fashion brand at the brand's own kids pages: the official Lacoste children's site is linked in References below under the words children's Lacoste fashion, where current collections and sizes belong.
Premium pricing in children's wear is only justified by wear, so the general standards here are the ones the brand's own claims suggest. High-quality should be visible: even stitching, patterns matched or deliberately placed, fastenings that sit straight, and fabrics that keep their colour and shape after washing. Modern collections should also fit the present child - bought by current height and measurements rather than age label alone, with growing room that does not swamp movement, honouring that freedom of movement the brand itself names.
In short: a quality brand for boys and girls; shirts, pants, dresses, skirts, shoes, and more; a company whose primary goal is to be the leader in the premium casual wear market; a constant search for excellence reflected in high-quality, modern collections it designs, creates and markets; and products whose natural elegance and unique style enhance beauty and freedom of movement for all who enter the world of Lacoste. The gallery below shows two photos from 2017: a girls' Lacoste image and boys' polo shirts.
Shirts, pants, dresses, skirts, shoes, and more - for boys and girls, in a quality brand.
To be the leader in the premium casual wear market - an ambition the company is dedicated to achieving in the years to come.
A constant search for excellence reflected in high-quality, modern collections, and products whose natural elegance and unique style enhance beauty and freedom of movement.
The L letter hub and the neighbouring L brand profiles:


This profile helps you research the Lacoste children's fashion brand. To browse where to buy, visit our children's clothing store directory, where you can find retailers that carry children's clothing.