Quicksilver decided to start a women's fashion collection in 1990.  It was a courageous move but it paid off well.  Roxy was born in the water and was initially a swimwear line.  It debuted in late summer 1990 to instant success.  By the next year sportswear was introduced to the collection.  In 1992 they further expanded to include denim and a few snowwear pieces.  Roxy was a women's clothing brand that offers an authentic surf brand intrigue for women and girls.

Roxy was chosen because it sounded like a punk band or club (likely Roxy Music and The Roxy respectively), and is also the name of the daughters of both CEO Bob McKnight and founder Alan Green.

In 1993 the Roxy logo was created.  A heart-shapped crest adapted from the recognizable Quiksilver logo.

Roxy is now a global lifestyle brand which offers products for every aspect of an active girls life.

Learn more about the Roxy girls clothing brand from their website.

Quiksilver, Inc. is an American retail sporting company, founded in Torquay, Australia, but now based in Huntington Beach, California. It is one of the world's largest manufacturers of surfwear and other boardsport-related equipment. Its logo, designed by company founder Alan Green and John Law in 1973, was inspired by Japanese painter Hokusai's woodcut The Great Wave off Kanagawa. It consists of a large wave with a mountain on a red background.

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