Children's Roxy Fashion Brand

Roxy's children's profile tells a founding story with a date and a decision. In 1990 the parent label took a courageous step - launching a women's collection - and the step paid off well. The new line began where its makers lived: in the water, with swimwear first, reaching the market in late summer 1990 and succeeding immediately. Growth then came in two quick steps: sportswear joined the collection the following year, and 1992 brought denim plus a few snowwear pieces. A girls' line that started in the sea was, within two years, dressing its wearers on dry land and on snow as well.

The line became a women's clothing brand offering an authentic surf intrigue for women and girls - and girls are named in that definition, which is why this profile lives in the children's directory. Even the name is explained. It was picked for its sound, like a punk band or a club (Roxy Music and The Roxy are the likely references), and it doubles as the name of the daughters of both the chief executive, Bob McKnight, and the founder, Alan Green. The mark arrived in 1993: a crest in the shape of a heart, adapted from the well-known Quiksilver logo. The conclusion is the claim that matters - today the brand is a global lifestyle label with products for every aspect of an active girl's life.

The Parent Company

The parent company matters to this brand's story. The parent, Quiksilver, Inc., is an American retail sporting company: founded in Torquay, Australia, it is now based in Huntington Beach, California, and it counts among the world's largest makers of surfwear and other boardsport equipment. Its mark - a large wave with a mountain, on a red background - was drawn in 1973 by the company's founder Alan Green together with John Law, taking its inspiration from Hokusai's woodcut The Great Wave off Kanagawa. The heart-shaped girls' crest and the wave-and-mountain parent mark are, between them, a complete little history of how this children's brand got its symbols.

For the children's range itself, the practical reading of that history is range and setting. A line drawn from swimwear through sportswear to denim and snowwear is a line built for the whole of an active girl's calendar - beach weeks, ordinary school days and winter trips - and the directory's Quiksilver company profile, linked from this page, is where the parent company's own profile sits. Everything swim-related on this page is kept strictly product-focused, as it is across the children's directory: garments described by construction, fabric, fit and care, shown only as flat-lay products, with no child modelling them.

How to Use This Children's Profile

The brand's own girls' route, under the anchor Roxy girls clothing brand, is carried in References below. There is also one content photo for this brand - the 2017 girls fashion brand photo in the gallery below. Around those sit the profile's thirteen editorial routes: upward to the Children's Fashion Brands pages including the second and third directory pages, across to the Quiksilver, Inc. company profile, and onward to children's clothing stores, children's wholesale clothing, childrenswear buyers and children's fashion news.

The new hero image follows the children's directory rule without exception: a garment and product flat-lay only - folded boardshorts, a swim top and tees as products on a clean background - with no people, no children and no mannequins, and Apparel Search worked into the scene only as a small tag. In the hub's listing order Roxy sits between Reebok's sports profile and Rugged Bear's New England outerwear: the surf entry in a letter that also covers classic dressing, playground athletics and snow-season clothing for the youngest children in the directory.

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