Children's The Children's Place Fashion Brand

Of the four brands in this letter, this is the one that sells nothing but children. The children's filing is headed retail kids clothing, and its company sentence is a superlative with a precise meaning: The Children's Place is the largest pure-play children's specialty apparel retailer in North America. Pure-play is the key phrase - this is not a department of a larger store or a children's corner of an adult brand, but a retailer whose whole business is kids clothes, baby clothes and more, which is exactly how its own opening line presents the selection.

The operating record underneath is this. The Company designs, contracts to manufacture, sells and licenses to sell fashionable, high-quality merchandise at value prices, primarily under the proprietary "The Children's Place", "Place" and "Baby Place" brand names. As of October 28, 2017, the Company operated 1,027 stores in the United States, Canada and Puerto Rico, an online store at childrensplace.com, and had 168 international points of distribution open and operated by its 7 franchise partners in 19 countries. Three names, three ways to buy - stores, online and franchise distribution - all selling the same children's ranges.

Boys' Clothes and Girls' Clothes

The shopping copy divides by child, because that is the range's real structure. For boys, it promises that he may be little, but that does not mean he cannot be big on cool style - stylish, yet rugged clothes designed for active toddler boys and babies, with a huge selection of fun and functional fashions. Rugged and active are the buying words in that sentence: boys' pieces here are sold on surviving a toddler's day as much as on looking current, so check knees, seams and closures with that promise in mind.

For girls, the filing claims the latest trends - they are the PLACE for her favorite styles - and invites shoppers to dress her up in cute girls' clothes across baby, toddler and big girl sizes, in trending fashions at great prices that keep a wallet happy. The choice it describes is between getting dressed up in the freshest prints and colors and keeping it simple for a comfortable, more relaxed look, with a variety of looks for wherever her day takes her. That spread - prints and colour at one end, simple comfort at the other, value prices across both - is the girls' range, and the official brand route is linked in References below.

How to Use This Children's Profile

Around that reference, the profile's editorial routes run: upward to the Children's Fashion Brands pages including the second and third directory pages, onward to Popular Fashion Brands and Fashion Designers, and across to retail fashion, children's clothing stores, children's wholesale clothing, childrenswear buyers and children's fashion news. The gallery below shows a 2017 Children's Place kids clothing brand image. Every image on this page is a garment and product flat-lay only, with no child modelling the clothing.

Read alongside its neighbours, this profile is the T letter's general store: Taggies, just before it, covers a baby's toys and gear, while this retailer covers a child's whole wardrobe in one stop - and The North Face, next in the order, does the opposite job, specialising in outdoor layers. Families building a school wardrobe will use this page for the everyday bulk of it and the specialist neighbours for the jobs a general range does not do as deeply, which is a fair picture of how the four T filings divide a family's shopping between them.

Photos