Tommy Hilfiger Women's Fashion Brand

TOMMY HILFIGER occupies a unique position as a premium designer brand under which quality apparel, accessories and lifestyle products are offered at accessible price points. Tommy Hilfiger markets its products under several brands in order to fully capitalize on its global appeal, as each brand varies in terms of price point, demographic target and distribution. With a breadth of collections including tailored clothing, sportswear, denim, accessories, underwear and footwear - and licences for fragrance, eyewear, watches, home furnishings and womenswear in North America, as well as in various geographic regions - this is a brand house, not a single line, and this profile keeps that architecture at the centre.

The core line is described in full. TOMMY HILFIGER embodies the brand's classic American cool spirit with a broad selection of designs across more than 25 categories, including men's, women's and kids' sportswear, footwear and accessories. With a focus on a 25 to 40 year-old consumer, TOMMY HILFIGER is internationally recognized for celebrating the essence of classic American style with a fresh, modern twist inspired by pop culture. Products are sold domestically and internationally in TOMMY HILFIGER specialty and outlet stores, through wholesale partners in stores and online, through select pure play digital commerce retailers and on tommy.com - a complete distribution map, from specialty store to outlet to pure-play digital.

Hilfiger Collection and Hilfiger Denim

Above the core line sits HILFIGER COLLECTION, the pinnacle of the TOMMY HILFIGER product offerings - blending the brand's Americana styling with contemporary influences and a playful fashion edge, targeting 25 to 40 year-old consumers, and including designs that premiere on the runway during New York Fashion Week. Below and beside it sits HILFIGER DENIM, targeting the 18 to 30 year-old denim-oriented consumer, focusing on premium denim separates, footwear, bags, accessories, eyewear and fragrance. For a women's shopper, those two named lines are the practical map of the range: Collection for the runway-led, fashion-edge pieces, the core line for the classic American sportswear across its 25-plus categories, and Denim for the younger, denim-first wardrobe.

This brand also has two Apparel Search links no neighbour shares, and both are on this page: a Think Tank essay titled 'Is Tommy Hilfiger Stupid?' and the Tommy Hilfiger designer profile in the Fashion Designer Directory - evidence that this directory has been arguing about, as well as cataloguing, the brand for a long time. The official Tommy Hilfiger women's page is linked in References & Further Reading. In this letter, Tommy Hilfiger is the scale-and-architecture profile: Tahari is a single designer's tailored hand, Tory Burch a single designer's lifestyle sensibility, and Tommy Hilfiger a multi-brand house whose lines are separated by price point, demographic target and distribution - those three axes, and the right way to shop it.

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