Clothing Company Definitions — United States clothing company definitions from Apparel Search
Baby Phat is an urban fashion line of clothing and other items for women and girls, designed by Kimora Lee Simmons. Besides clothing, the brand includes accessories for phones, jewelry and shoes, and it is the corporate sibling of the Phat Farm clothing brand created by Russell Simmons. The brand's logo is a sleek cat, and a division called Baby Phat Scrubs sells medical uniforms such as scrubs and lab coats.
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There is also a division of Baby Phat called Baby Phat Scrubs. The line sells medical uniforms such as scrubs and lab coats in various prints and designs featuring the Baby Phat cat logo.
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Baby Phat
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Baby Phat was built as the women's counterpart in a hip hop fashion house: where Phat Farm dressed men, Baby Phat addressed women and girls with clothing, phone accessories, jewelry and shoes under one recognisable mark, the sleek cat. A strong logo matters in this category because the same customer buys across all of those product groups, and the cat carried the identity from a garment to a phone case without explanation. The line began, in fact, with a single logo T-shirt and expanded outward from it.
The Scrubs division shows the same logic pushed further. Medical uniforms are a functional purchase — scrubs and lab coats bought for work — but prints, colours and a familiar fashion logo let the wearer keep a personal style inside a dress code. Selling fashion-branded scrubs took Baby Phat into hospital and clinic workplaces its clothing never reached, and it remains a neat example of licensing a fashion identity into a workwear category: the product performs a job, while the branding does the selling.
Baby Phat was designed by Kimora Lee Simmons. The line covers clothing and other items for women and girls and is the corporate sibling of Phat Farm, the clothing brand created by Russell Simmons.
Baby Phat uses a sleek cat as its brand logo. The brand actually started with a simple T-shirt carrying the logo and expanded from there into a full line.
Baby Phat Scrubs is a division of Baby Phat that sells medical uniforms such as scrubs and lab coats in various prints and designs featuring the Baby Phat cat logo.