Clothing Company Definitions — United States clothing company definitions from Apparel Search
Phat Farm is a national fashion line created by Russell Simmons, the founder of the Def Jam record label, in 1992. The line is described as an upscale mix of sporty urban fashions with the classic Ivy League preppy style, for example argyle sweaters paired with baggy jeans and crisp white sneakers, and it expanded to include Baby Phat, eyeglasses, fragrances and children's clothing.
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Phat Farm is a national fashion line created by hip-hop impresario Russell Simmons, the founder of the Def Jam record label in 1992. The name "Phat" comes from a backronym of hip-hop slang, meaning "Pretty, Hot, and/or Tempting. (as Chris Tucker put it).
The fashion line is an upscale mix of sporty urban fashions with the classic Ivy League preppy style. For example, argyle sweaters are paired with baggy jeans and crisp white sneakers. Phat Farm expanded to include Baby Phat, a brand that encompasses womens-wear, as well as a line of eyeglasses, fragrances and children's clothing.
Some Phat Farm articles are political; the broken flag logo visible on every clothing article except footwear is touted as a symbol of the state of separation the world is in right now. The Phat Farm store is located at 129 Prince Street New York, NY
The above definition about the clothing company Phat Farm is licensed under the GNU Free Documentation License. The information source is from Wikipedia, the free encyclopedia and was originally obtained from the following page address https://en.wikipedia.org/wiki/phat_farm. The definition has been modified by the Apparel Search Company in June 2009. The rest of this page and other pages on Apparel Search are NOT under the free document license.
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Phat Farm's design idea, as recorded in the definition, is a deliberate mixture: sporty urban fashion combined with classic Ivy League preppy style. The example given makes the mixture concrete, argyle sweaters paired with baggy jeans and crisp white sneakers. Argyle belongs to the golf course and the campus; baggy jeans and white sneakers belong to the street and to hip-hop style of the 1990s. Putting them in one outfit was the brand's statement that its customer did not have to choose between those worlds, and that preppy codes could be worn at a larger scale, with different proportions and attitude, without losing their polish. That crossover became a defining look of the era's urban fashion, where established American classics were restyled for a younger, music-led audience.
The name carries the same playfulness. Phat is explained as a backronym of hip-hop slang meaning Pretty, Hot, and/or Tempting, in the wording quoted in the definition. A slang word turned into a brand name signals fluency in the culture the clothes are sold to, in the same way a record label name does, and the connection is direct: the line was created in 1992 by Russell Simmons, founder of the Def Jam record label. Music-to-fashion moves of that period worked because artists and labels already set clothing trends on stage and in videos, so a fashion line from a music founder started with an audience that was watching what the culture wore.
The line expanded beyond men's urban clothing to include Baby Phat, a brand encompassing women's wear, as well as eyeglasses, fragrances and children's clothing. That category spread follows the lifestyle-brand pattern: once a name stands for a look and an attitude, it can be carried into accessories and fragrance, where the brand rather than the garment construction is what the customer buys, and into children's clothing, where parents dress children in the labels they wear themselves. The definition also gives a store address of the period, 129 Prince Street in New York, placing the brand in SoHo, the downtown shopping district where urban fashion labels sought flagship credibility.
Some Phat Farm articles are political, and the broken flag logo visible on clothing articles except footwear is described as a symbol of the state of separation the world is in right now. A logo with a stated meaning asks the wearer to carry a message as well as a brand, which fits a line born from a music culture that has long mixed style with commentary. This page presents the brand in product and design terms: its 1992 creation by Russell Simmons, its urban-preppy mixture, its expansion into Baby Phat, eyewear, fragrance and children's clothing, and the broken flag mark that identifies its garments.
Phat Farm is a fashion line created by Russell Simmons, the founder of the Def Jam record label, in 1992.
Phat Farm is an upscale mix of sporty urban fashions with the classic Ivy League preppy style. For example, argyle sweaters are paired with baggy jeans and crisp white sneakers.
The broken flag logo visible on Phat Farm clothing articles except footwear is described as a symbol of the state of separation the world is in right now, and some Phat Farm articles are political.