Clothing Company Definitions — United States clothing company definitions from Apparel Search
Candie's is a brand of shoes since 1981, originating as a product line under Charles Cole's El Greco, and purchased by Iconix Brand Group in 1993. Since 2005, Candie's has sold juniors jewelry and apparel at Kohl's Department Stores, which has exclusive rights to the Candie's brand in all departments except shoes. Candie's also has two fragrances, sells girls clothing and apparel, and carries curtains.
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The above definition about the clothing company Candie's is licensed under the GNU Free Documentation License. The information source is from Wikipedia, the free encyclopedia and was originally obtained from the following page address https://en.wikipedia.org/wiki/candie's. The definition has been modified by the Apparel Search Company in June 2009. The rest of this page and other pages on Apparel Search are NOT under the free document license.
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Candie's began as footwear — a brand of shoes from 1981, started as a product line under Charles Cole's El Greco — and became something broader under Iconix Brand Group, which bought it in 1993. Iconix is a brand owner rather than a retailer, and the Candie's structure shows that model at work: since 2005 the juniors jewelry and apparel have been sold through a single retail partner, Kohl's Department Stores, which holds exclusive rights to the Candie's brand in every department except shoes. Shoes, the founding category, are carved out of the exclusivity, so the brand can live in two channels at once without the two ranges competing.
The assortment around the shoes is aimed squarely at the juniors customer, with girls clothing sold in smaller quantity, plus two fragrances — Candie's Heartbreaker and Candie's Luxe — and even curtains carrying the name. Marketing follows the same juniors logic: a rotating celebrity spokesperson, changing almost yearly, from Kelly Clarkson in 2003 through Hilary Duff, Fergie and Hayden Panettiere to Britney Spears in 2009. For a juniors brand, the spokesperson is the advertising — a singer or actress the customer already follows, wearing the shoes and clothes, refreshed often enough that the brand always has a current face. Candie's is a compact example of how a single product name, owned by a licensing group and anchored to one department store, can cover footwear, apparel, jewelry, fragrance and home goods at once.
Candie's has been a brand of shoes since 1981, originating as a product line under Charles Cole's El Greco. Iconix Brand Group purchased Candie's in 1993.
Since 2005, Candie's has sold juniors jewelry and apparel at Kohl's Department Stores, which has exclusive rights to the Candie's brand in all departments except shoes. Candie's also sells girls clothing and apparel, but not as much as juniors.
Candie's spokespersons have included Britney Spears in 2009, Hayden Panettiere in 2008, Fergie in 2007, Hilary Duff in 2005 and Kelly Clarkson in 2003. The brand also has two fragrances, the Candie's Heartbreaker Perfume Collection and Candie's Luxe Eau de Toilette Perfume Spray.