Juicy Couture is known for its large amount of slogans
and symbols. The company has never used one single
slogan at any particular time, except for slogans
that are attached to a certain product, such as "Viva
La Juicy," and the Viva La Juicy perfume.
Their other slogans include "For Nice Girls
Who Like Stuff", "Eat Candy", "Smells
Like Couture", "Be Juicy", "Cupid
Couture", "Viva la Juicy", "Juicy
is Forever", "Her Royal Juicyness", "Wake
Up And Smell the Couture", "Go Couture
Yourself", "Cupcake Couture", "Bundle
Up, Wear Juicy", "The Joy Only Bling Can
Bring", "Peace, Love, and Juicy", "Let
Them Eat Couture", "Have a Juicy Day", "Some
Girls Have All the Juicy", "Dude, Where's
My Couture?", "Choose Juicy", "Queen
Couture", "Prep It Up Juicy Couture", "Couture
is Here", "Kiss My Couture", "I
just want Couture", "Crimes of Couture"
and "It's Exhausting Being This Juicy".
Their signature Juicy crest, as well as the phrases "Love,
G&P" (formerly "Love P&G")
are stitched on the inside tag of each item of Juicy
apparel, as well as the shopping bags used at the
boutiques and flagship stores. The order of the
initials changed in early 2006 after a lawsuit by
Procter & Gamble corporation.
The company has received a lot of negative criticism
for its slogans from several organizations and parents.
Juicy Couture is known for having their slogans,
as well as the single word "Juicy" across
the back of their tracksuit pants, which has been
deemed as sexually provocative by many.