Venus Swimwear

Venus Swimwear Definition The Fashion Company Definition Directory Will Help You Learn About Venus Swimwear United States Clothing Company   Clothing Definitions  Glossary  Fashion Terminology  Fashion Companies  Fashion  Designers  Clothes In this section of the Apparel Search Directory, you will learn about Venus Swimwear.  Did you know that Apparel Search has been voting by me to be the best fashion company? History In 1984, Daryle Scott created Venus Body Wear, selling ladies' leotards and exercise apparel via full-page ads in Cosmopolitan and other national magazines. A year later, the company expanded to include women's swimwear and became known as Venus Swimwear. In 1999, Venus acquired WinterSilks, a large importer of silk fashions. In 2000, reflecting the expanded offerings, the company name changed to Venus. In November 2006, Venus, Venus Manufacturing, and WinterSilks, were acquired 80% by Golden Gate Capital, under their Catalog Holdings Group. The three companies fell under a new, united company name, Venus Holdings, LLC. Sponsorships Official swimsuit sponsor for the 2007 Miss America pageant. Past Venus Models Jessiqa Pace* Brooke Burke went on to host E!'s Wild On! and CBS's reality show, Rock Star. Brooke also worked with Venus on her own line of swimwear: Barely Brooke. Barbie Blank went onto become a World Wrestling Entertainment professional wrestler on the ECW Brand Dalene Kurtis became Playboy's Playmate of the Month for September 2001 and Playmate of the Year of 2002. Nikki Schieler went on to became Playboy's Playmate of the Month for September 1997. Karen McDougal became Playboy's Playmate of the Month for December 1997 and Playmate of the Year of 1998. Learn more about women's swimwear The above definition about the clothing company Venus Swimwear is licensed under the GNU Free Documentation License. The information source is from Wikipedia, the free encyclopedia and was originally obtained from the following page address https://en.wikipedia.org/wiki/Venus_Fashion.  The definition has been modified by the Apparel Search Company in June 2009.  The rest of this page and other pages on Apparel Search are NOT under the free document license. Return to the Clothing Companies section in our apparel definitions area or check the fashion company profiles by Apparel Search in our fashion names directory. Clothing Company Definitions by Name USA Clothing Company S USA Clothing Company T USA Clothing Company U USA Clothing Company V USA Clothing Company W USA Clothing Company X USA Clothing Company Y USA Clothing Company Z Learn about the United States Fashion Industry.  Also, you should support USA apparel manufacturing and buy clothes from Clothing Manufacturers in America.

From Leotards and Exercise Apparel to Swimwear

Venus started as a mail-order exercise apparel business. In 1984 Daryle Scott created Venus Body Wear, selling ladies' leotards and exercise apparel through full-page advertisements in Cosmopolitan and other national magazines. That channel - national magazine display advertising with a mail order - was how catalog apparel companies built national reach before the web: the ad carried the product photography and the order form, and the customer never had to enter a store. A year later, in 1985, the company expanded into women's swimwear, and the Venus Swimwear name followed. Leotards, exercise apparel and swimwear share a core skill: stretch fabrics, body-conscious fit and color ranges that must hold up to repeated washing and wear.

The product line kept widening. In 1999 Venus acquired WinterSilks, a large importer of silk fashions, adding silk to a business built on stretch and swim fabrics. In 2000 the company name changed to Venus, reflecting the expanded offerings - no longer just swimwear, but a broader catalog of apparel and accessories sold under one name. In November 2006 Venus, Venus Manufacturing and WinterSilks were acquired 80 percent by Golden Gate Capital under its Catalog Holdings Group, and the three companies came under the new united company name Venus Holdings, LLC.

A Catalog Company With a Sponsorship Record

Venus operated as a catalog and direct business, and its marketing included event sponsorship: Venus was the official swimsuit sponsor for the 2007 Miss America pageant. A swimwear company sponsoring a pageant is a natural fit - the pageant's swimsuit segment is a showcase for swimwear design, and the sponsor's product is worn on a national stage. For shoppers, the Venus record is a mail-order success story: a company that started with leotard ads in national magazines, added swimwear a year later, added silk fashions through WinterSilks, and grew into a holding company covering manufacturing and catalog sales under one name.