Retail Packaging Design
Designers for the cartons, cards and displays that present clothing in store.
A positive brand perception can translate into sales and higher profitability for a clothing company. It is important to get your garments noticed. More often than not, the garment itself draws the shopper's attention — however, it is important to also have top quality hangtags and labels on your clothes so the customer is satisfied with the complete package you are presenting. In addition, you need proper display cartons or polybags if you are presenting your clothing on shelves or display tables in the store.
The first step to developing the proper display packaging is the artwork. Seek professional help with logos and creative direction; this section lists companies to assist with the design of your retail store packaging. If you are searching for hang tags, garment labels, price tickets or hangers, visit the clothing components and trimming section.
Retail Packaging Designers
Packaging Graphics
From concept through production, Packaging Graphics can take charge of part or all of a package design project. Their creative designers and production resources use years of experience to provide superior service and value, with package and display design ideas that grab the shopper's attention and motivate the customer to buy. They assist with header cards, folding cartons and displays, clamshell packaging, blister cards and more.
Photo Center Imaging
A full service studio providing graphics for in-store point of purchase graphics and window graphics for fashion stores. They also provide assistance with outdoor signage.
Triffet Design
A full-service creative studio with clients worldwide, specializing in graphic design, retail packaging and point of purchase display design, tradeshow booth and display graphics, brand identity programs, apparel design and merchandising and web design.
Designing Packaging That Sells
Retail packaging is an important part of the fashion industry, allowing for the safe and secure delivery of products to customers. It is also a way to create a memorable customer experience and set a brand apart from the competition. With the vast array of packaging options available, deciding which type best fits a fashion brand takes some structure.
Think first about how the packaging will represent the brand: a good design should be eye-catching, functional and reflect the quality of the product, made from materials that are both durable and eco-friendly; high-end products may call for luxury materials such as velvet, silk or even leather. Think next about convenience — packaging should be easy to open, so customers can quickly access their purchase, and features such as handles or straps make it easier to carry. For branding, a unique shape, color or logo makes packaging stand out, and a personal touch such as a handwritten note or thank-you card creates a memorable experience. Finally, balance cost against quality, so the packaging is both affordable and effective. Production sits with Packaging Manufacturers and Packaging Wholesalers, both in More to Explore, and the trim itself with the Hang Tag Factories.
Common Questions
Why does retail packaging design matter?
A positive brand perception can translate into sales and higher profitability. The garment draws the shopper's attention, but quality hangtags, labels, display cartons and polybags complete the package — and the first step to proper display packaging is the artwork: professional logos and creative direction.
What should good clothing packaging do?
Represent the brand, protect the product and be easy to open. A good design is eye-catching, functional and reflects the quality of the product, using durable materials — luxury materials such as velvet, silk or leather at the high end — with a unique shape, color or logo so it stands out from the competition.
Where do brands find packaging production?
Designers create the artwork; production sits with packaging manufacturers and packaging wholesalers, both linked below, and with the clothing components and trimming section for hang tags, garment labels, price tickets and hangers.